AFC achieves record viewership and global media value for its national team competitions
August 26 – The AFC Asian Qualifiers – Road to Qatar generated over $392 million in global media value and over 213.9 million impressions were generated by specific sponsor posts on the social networks.
Key figures on the media and commercial impact of major Asian Football Confederation national team events have been released by the AFC Marketing Committee which, under the chairmanship of Dasho Ugen Tsechup, issued a statement highlighting "the growing commercial appeal and consumption of AFC competitions". who continued to set new benchmarks in TV viewership, sponsorship activation returns and social media engagement."
Asian men's qualifiers for the 2022 World Cup and 2027 Asian Cup reached a broadcast audience of just over 100 million on each match day. The matches were broadcast in 210 countries and territories by 44 media partners worldwide, reaching over 345 million unique linear viewers.
The committee also noted the similar groundbreaking impact created by the Women's Asian Cup India 2022, with 156 million unique viewers, a 63% increase from the last edition in 2018.
Distributed by 40 media partners and shown in 186 countries and territories, the final between PR China and the Republic of Korea alone generated an audience of 36.3 million people.
Sponsor brand exposure for the tournament generated over $108 million in global media value, with specific sponsor social media posts reaching over 52.2 million impressions.
>The committee, charged with overseeing the AFC's business strategy and competition development, noted "the positioning of the AFC Asian Qualifiers - Road to Qatar as one of the most valuable competitions in the world football".
Contact the author of this story at moc.l1661585906labto1661585906ofdlr1661585906owedi1661585906sni@n1661585906osloh1661585906cin.l1661585906uap1661585906
August 26 – The AFC Asian Qualifiers – Road to Qatar generated over $392 million in global media value and over 213.9 million impressions were generated by specific sponsor posts on the social networks.
Key figures on the media and commercial impact of major Asian Football Confederation national team events have been released by the AFC Marketing Committee which, under the chairmanship of Dasho Ugen Tsechup, issued a statement highlighting "the growing commercial appeal and consumption of AFC competitions". who continued to set new benchmarks in TV viewership, sponsorship activation returns and social media engagement."
Asian men's qualifiers for the 2022 World Cup and 2027 Asian Cup reached a broadcast audience of just over 100 million on each match day. The matches were broadcast in 210 countries and territories by 44 media partners worldwide, reaching over 345 million unique linear viewers.
The committee also noted the similar groundbreaking impact created by the Women's Asian Cup India 2022, with 156 million unique viewers, a 63% increase from the last edition in 2018.
Distributed by 40 media partners and shown in 186 countries and territories, the final between PR China and the Republic of Korea alone generated an audience of 36.3 million people.
Sponsor brand exposure for the tournament generated over $108 million in global media value, with specific sponsor social media posts reaching over 52.2 million impressions.
>The committee, charged with overseeing the AFC's business strategy and competition development, noted "the positioning of the AFC Asian Qualifiers - Road to Qatar as one of the most valuable competitions in the world football".
Contact the author of this story at moc.l1661585906labto1661585906ofdlr1661585906owedi1661585906sni@n1661585906osloh1661585906cin.l1661585906uap1661585906
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