Lagging behind in AI adoption? Maybe it's a bad user interface

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Think about it: if something is slow, clunky, overly complicated, messy, or inconsistent, you won't want to use it, right?

Well, the same goes for artificial intelligence (AI) platforms.

In adopting them, organizations may tend to be attracted to looks, the idea being that a shiny and sleek design will encourage use.

However, the quality of AI only depends on its user interface (UI), said Petr Baudis, CTO, chief AI architect and co-founder of the Intelligent Document Processing Platform (IDP ) Rossum. Although it may seem counter-intuitive, the full potential of AI comes down to functionality and simplicity.

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“For AI technology to be widely adopted in an organization, it needs to have a strong user interface,” Baudis said. "Otherwise, its frequency of use will be insufficient and the volume of repeat customers will decrease."

Infinite value - if correctly implemented

At this point, AI is pretty much everywhere: you'd be hard pressed to find a use case where the technology isn't applied in some way.

"AI has completely transformed how people work, what they do, and how they spend their time, both personally and professionally," Baudis said. "The value of AI is endless and its use is increasing day by day."

And it will only become more and more ubiquitous: the size of the AI ​​market is expected to grow from $86.9 billion in 2022 to $407 billion by 2027, representing a rate of compound annual growth (CAGR) of over 36%.

As users increasingly appreciate its ability to reduce human error, AI will become increasingly advanced and powerful, which is fundamental to its very nature, Baudis said. AI needs training, data, and regular practice and use to solve problems, learn, improve, and become smarter.

“It helps to dramatically increase the value of AI technology,” Baudis said.

And a "friendly user interface" is essential: ease of use keeps people coming back, applying the technology in their daily lives, and even recommending it to their peers.

Ultimately, the proactive use of AI only benefits businesses. According to a recent survey by BCG and the MIT Sloan Management Review, when workers derive personal value from technology, the likelihood of organizational value is 5.9 times higher. And employees who derive personal value from AI are 3.4 times more likely to be more satisfied with their jobs.

AI is worth its salt

As an example, Baudis cited a dedicated AI engine that Rossum built for Morton Salt.

As the leading supplier of salt in North America, the company receives a steady stream of orders from a variety of commercial and industrial customers, he explained. And for a long time, each set of documents had its own format, making the data entry process tedious and time-consuming.

But since integrating Rossum, Morton has saved up to 95% time per document; its average document processing time is 10 seconds, says Baudi...