AI platform for analyzing creative advertising raises $5.1M from investors including a16z

In this increasingly AI-driven era, creative and media teams will likely need to use technology to up their game by analyzing their creative assets and A/B testing - or someone else will just cookie cutter.

Alison is an Israeli startup that analyzes creative work, such as fonts, colors, sounds, and text. He then gives the creative team a brief creative prompt based on the data that they can use to feed into either a generative AI production platform like Midjourney, or (even!) their human< creative team. /em>.

The company has now raised $5.1 million from investors including a16z, Crescendo Venture Partners, and yellowHEAD, among others.

While its main competitors include VidMob, Replai, and Vizit, Alison AI says it can allow advertisers to "see which creatives had the biggest impact on their competitors' creatives," for example, Asaf says Yanai, co-founder and CEO. .

It does this by analyzing elements of ad creative using more than 10 AI models, including text recognition, sound recognition, visual recognition, sentiment recognition, and more. . to identify the elements of the creation.

Yanai claims that AlisonAI is currently analyzing 1 billion creative assets across all social platforms.

Alison currently supports YouTube, AdWords, AdMob, Facebook, Instagram, Snapchat, and TikTok, among other platforms.