Aptos new user growth reaches 900% after integration with social media app Chingari

Chingari began migrating to Aptos in July, seeking an improved experience for users following Solana's network outages in 2022.

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The Aptos blockchain has seen a resurgence following its integration with Chingari, an Indian social media platform previously powered by Solana. According to on-chain data, the number of new users jumped 900% from the previous month, to nearly 90,000 daily on-chain integrations.

Chingari began migrating to Aptos on July 6, seeking an improved user experience following Solana's network outages in 2022. "Solana's network downtime has posed challenges, requiring us to schedule many transactions [...] Rather than allowing them to be instantaneous, to mitigate the risk of failed transactions," Sumit Ghosh, co-founder and CEO of Chingari, told Cointelegraph.

According to Ghosh, the integration with Aptos has enabled instant on-chain features such as virtual gifts, driving a surge of new users to the social media platform in recent weeks. It also introduced Chingari's new wallet, which allows users to earn tokens through engagement and content creation on the platform. Earned tokens can then be used to tip creators, increase content visibility, and purchase virtual gifts and non-fungible tokens (NFTs).

Aptos network activity over the past 30 days. Source: Aptos Analytics.

Besides improved usability, Chingari's growth is driven by India's economy of 1.4 billion people and the growing popularity of cryptocurrencies in the country. According to Chainalysis, India is at the forefront of crypto adoption in the South Asian region.

As of July 14, Chingari accounted for 80% of all daily active users on the Aptos blockchain and 50% of...