Bandai Namco, SEGA among gaming giants eyeing blockchain gaming
Major gaming companies are working to drive adoption of mainstream blockchain games and don't want to "change that policy" , even if it provokes a recoil from some.
New
Japanese gaming giants are positioning themselves for the adoption of mainstream blockchain games and will not be swayed by the section of gamers who are against crypto and non-fungible tokens (NFTs), a project manager has said. Oasys blockchain at Cointelegraph.
Speaking to Cointelegraph at Tokyo Games Show 2022 last week, Oasys Representative Director Ryo Matsubara pointed out that the project's marquee partners such as Bandai Namco, Sega, and Square Enix are not content to jump on the crypto bandwagon - a long time ago - long-term vision for blockchain-based Play-to-Earn (P2E) games:
“We have a common vision for blockchain at the executive level. They don't [want] to change that policy. They really understand the future adoption of blockchain. creating the next [gaming] future.”
Bandai Namco has developed beloved titles such as Tekken and Pac-Man, Sega's most famous title is generally considered to be Sonic the Hedgehog, while Square Enix is the developer of the wildly popular Final Fantasy franchise.
Asked whether these companies are considering integrating blockchain technology into their current game franchises, Matsubara suggested that they are considering developing new blockchain games instead.
He noted that because this is an entirely “new model” of gaming, it needs more time to mature before these big companies consider broader blockchain integrations with traditional games .
"When the model is fixed, becomes durable and successful, a strong [popular] IP address will be added," he said.
Discussing what needs to be improved in blockchain gaming, Matsubara noted that a "big problem" so far is that many projects are too dependent on the price of in-game tokens. As a result, there are more demand for "speculation" than for the gameplay itself.
He went on to note that there will be an “adjustment” over time as the projects strive to build real hype for…
Major gaming companies are working to drive adoption of mainstream blockchain games and don't want to "change that policy" , even if it provokes a recoil from some.
New
Japanese gaming giants are positioning themselves for the adoption of mainstream blockchain games and will not be swayed by the section of gamers who are against crypto and non-fungible tokens (NFTs), a project manager has said. Oasys blockchain at Cointelegraph.
Speaking to Cointelegraph at Tokyo Games Show 2022 last week, Oasys Representative Director Ryo Matsubara pointed out that the project's marquee partners such as Bandai Namco, Sega, and Square Enix are not content to jump on the crypto bandwagon - a long time ago - long-term vision for blockchain-based Play-to-Earn (P2E) games:
“We have a common vision for blockchain at the executive level. They don't [want] to change that policy. They really understand the future adoption of blockchain. creating the next [gaming] future.”
Bandai Namco has developed beloved titles such as Tekken and Pac-Man, Sega's most famous title is generally considered to be Sonic the Hedgehog, while Square Enix is the developer of the wildly popular Final Fantasy franchise.
Asked whether these companies are considering integrating blockchain technology into their current game franchises, Matsubara suggested that they are considering developing new blockchain games instead.
He noted that because this is an entirely “new model” of gaming, it needs more time to mature before these big companies consider broader blockchain integrations with traditional games .
"When the model is fixed, becomes durable and successful, a strong [popular] IP address will be added," he said.
Discussing what needs to be improved in blockchain gaming, Matsubara noted that a "big problem" so far is that many projects are too dependent on the price of in-game tokens. As a result, there are more demand for "speculation" than for the gameplay itself.
He went on to note that there will be an “adjustment” over time as the projects strive to build real hype for…
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