BeReal exceeds 53 million installs, but only 9% open the app daily, according to estimates
Gen Z social media app BeReal encourages its users to take a photo every day - a format designed to create a daily habit. But only a small number of app users currently do so, according to new estimates from a third-party app intelligence firm. According to research by Sensor Tower, BeReal demonstrates significant traction on some metrics – it has surpassed 53 million installs globally on the App Store and Google Play and has seen its monthly active users jump 2,254% since January 2022 , for example. But only 9% of its active Android installs open the app every day in the third quarter of this year, it found.
Active users are a better indication of app adoption than downloads, as many people install an app out of curiosity to check it out, but then abandon the app if they don't end up taking advantage of it. experience.
On this front, BeReal still lags behind established social media giants, according to Sensor Tower. Today, 9% of BeReal's active installs on Android (users who have downloaded the app and are actively using it) now launch the app daily. It is far behind Instagram and TikTok. Instagram tops this category with 39% of its active installs opening the app daily, while TikTok comes in second with 29%. Followed by Facebook, Snapchat, YouTube and Twitter at 27%, 26%, 20% and 18%, respectively.
To be fair, as a newer app, adoption of BeReal on Android may not be at the same rate as iOS. And since many of its new installs come from young people in the US (where iOS is preferred), this may not paint a complete picture of current app usage.
Furthermore, the report notes that BeReal could improve on this figure as it has continued to increase its monthly active users at a steady rate. Contacted for comment, Sensor Tower declined to provide an exact figure for its monthly active user (MAU) estimates, but only the percentage growth of 2,254% since January 2022.
We should note that these types of estimates are not an exact science.
For example, another mobile app data company, 42matters, estimated that BeReal's MAUs on Android grew only 633% this year, from 43,899 MAUs in January to 321,787 MAUs in August 2022. This discrepancy in Sensor Tower's data could be attributed to September being a huge month for the app, which would have impacted these estimates - and Sensor Tower had estimated through September.
>However, the two companies are more in agreement on the number of app installs, with 42 matters estimating that the BeReal app on iOS and Android has seen over 51.1 million installs at to date, while Sensor Tower has recorded over 53 million. The former also estimated that the app is now seeing around 500,000 new installs per day, with the US helping to drive that growth.
Gen Z social media app BeReal encourages its users to take a photo every day - a format designed to create a daily habit. But only a small number of app users currently do so, according to new estimates from a third-party app intelligence firm. According to research by Sensor Tower, BeReal demonstrates significant traction on some metrics – it has surpassed 53 million installs globally on the App Store and Google Play and has seen its monthly active users jump 2,254% since January 2022 , for example. But only 9% of its active Android installs open the app every day in the third quarter of this year, it found.
Active users are a better indication of app adoption than downloads, as many people install an app out of curiosity to check it out, but then abandon the app if they don't end up taking advantage of it. experience.
On this front, BeReal still lags behind established social media giants, according to Sensor Tower. Today, 9% of BeReal's active installs on Android (users who have downloaded the app and are actively using it) now launch the app daily. It is far behind Instagram and TikTok. Instagram tops this category with 39% of its active installs opening the app daily, while TikTok comes in second with 29%. Followed by Facebook, Snapchat, YouTube and Twitter at 27%, 26%, 20% and 18%, respectively.
To be fair, as a newer app, adoption of BeReal on Android may not be at the same rate as iOS. And since many of its new installs come from young people in the US (where iOS is preferred), this may not paint a complete picture of current app usage.
Furthermore, the report notes that BeReal could improve on this figure as it has continued to increase its monthly active users at a steady rate. Contacted for comment, Sensor Tower declined to provide an exact figure for its monthly active user (MAU) estimates, but only the percentage growth of 2,254% since January 2022.
We should note that these types of estimates are not an exact science.
For example, another mobile app data company, 42matters, estimated that BeReal's MAUs on Android grew only 633% this year, from 43,899 MAUs in January to 321,787 MAUs in August 2022. This discrepancy in Sensor Tower's data could be attributed to September being a huge month for the app, which would have impacted these estimates - and Sensor Tower had estimated through September.
>However, the two companies are more in agreement on the number of app installs, with 42 matters estimating that the BeReal app on iOS and Android has seen over 51.1 million installs at to date, while Sensor Tower has recorded over 53 million. The former also estimated that the app is now seeing around 500,000 new installs per day, with the US helping to drive that growth.
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