Best Foot Forward: Dr. Martens and Central Saint Martins Collaborate on Summer Campaign
LONDON — Martens, this is Martins.
British shoe brand Dr. Martens opens its "All Access Summer" campaign to students of the famous fashion school Central Saint Martins.
The collaboration aims to showcase the diversity of design talent at the school, which boasts many household names among graduates, including Phoebe Philo, Kim Jones, Alexander McQueen and many more.
The five shortlisted students were selected by Fashion Program Course Director Fabio Piras and Dr. Martens Creative Director Darren McKoy. The brand donated money to the course and provided each student with a financial scholarship to help bring their ideas to life.
The brief, compiled by McKoy, was to translate the theme of "All Access Summer" to each student's taste with an incorporated rebellious element to represent the brand, which has become a fixture among youth subcultures in the 1970s in Great Britain.< /p> Related Galleries
“Creativity and community are core values at Dr. Martens, which is why there is such a natural synergy between the brand and the incredibly talented students at CSM. 'originality and imagination that spotlights designers who have traveled from all over the world to perfect their craft in London,' McKoy said in a statement.
The final product will launch on 1 Granary, a platform created by CSM students in 2012 to help shine a light on the university's talent.
"My role as course director is to train students to be critical and resilient, while believing in their creativity and talent. That's why we're here, to keep learning and developing portfolios , the experience and the inspiration of the students, and may it continue for a long time,” said Piras.
Students participating in the project include Francesca Lake of Kingston, Jamaica, whose work focuses on amplifying Caribbean stories; menswear designer Xuesong Yang from Inner Mongolia, China, Oroqen Autonomous Banner, home to many nomads and inspiration for Yang's work; Jad Jreissati's practice forges the relationship between fashion and aspiration; Northern Irish designer Lauren Patchett strictly uses dead animals to practice her colorful art, and Texas designer Jude Hinojosa, who takes pre-existing traditional men's clothing and transforms it into something emotional.
LONDON — Martens, this is Martins.
British shoe brand Dr. Martens opens its "All Access Summer" campaign to students of the famous fashion school Central Saint Martins.
The collaboration aims to showcase the diversity of design talent at the school, which boasts many household names among graduates, including Phoebe Philo, Kim Jones, Alexander McQueen and many more.
The five shortlisted students were selected by Fashion Program Course Director Fabio Piras and Dr. Martens Creative Director Darren McKoy. The brand donated money to the course and provided each student with a financial scholarship to help bring their ideas to life.
The brief, compiled by McKoy, was to translate the theme of "All Access Summer" to each student's taste with an incorporated rebellious element to represent the brand, which has become a fixture among youth subcultures in the 1970s in Great Britain.< /p> Related Galleries
“Creativity and community are core values at Dr. Martens, which is why there is such a natural synergy between the brand and the incredibly talented students at CSM. 'originality and imagination that spotlights designers who have traveled from all over the world to perfect their craft in London,' McKoy said in a statement.
The final product will launch on 1 Granary, a platform created by CSM students in 2012 to help shine a light on the university's talent.
"My role as course director is to train students to be critical and resilient, while believing in their creativity and talent. That's why we're here, to keep learning and developing portfolios , the experience and the inspiration of the students, and may it continue for a long time,” said Piras.
Students participating in the project include Francesca Lake of Kingston, Jamaica, whose work focuses on amplifying Caribbean stories; menswear designer Xuesong Yang from Inner Mongolia, China, Oroqen Autonomous Banner, home to many nomads and inspiration for Yang's work; Jad Jreissati's practice forges the relationship between fashion and aspiration; Northern Irish designer Lauren Patchett strictly uses dead animals to practice her colorful art, and Texas designer Jude Hinojosa, who takes pre-existing traditional men's clothing and transforms it into something emotional.
What's Your Reaction?
