Beyoncé puts the Birkin bag “in reserve” for the benefit of the Telfar
On the final track from her new album Renaissance, Beyoncé gives listeners a glimpse into her closet. Summer Renaissance details the usual designer labels – Versace, Balenciaga, Givenchy – but then comes a drastic change. "That imported Telfar bag," she sings. "Birkin? This shit is in storage."
The message? The Hermès Birkin – once a mainstay of bluechip luxury – could be replaced by a brand with vegan leather bags, and much more affordable – up to $257 (£211) off four figures (or more) for a Birkin.To add insult to injury for the French brand, the Telfar bag is sometimes referred to as the “Bushwick Birkin” in because of its popularity in trendy Brooklyn.
The black-owned brand was founded by Telfar Clemens in 2005 and its shopping bag, featuring the signature T logo, launched in 2014. Notables like Bella Hadid, Dua Lipa and Alexandria Ocasio-Cortez have since worn the bags and Oprah even named it one of her favorite things of 2020 But c This brief name check looks set to take it to a new level. Resale sites have seen searches for Telfar increase this week. According to Vogue Business, views soared 85% on luxury resale site The RealReal on Renaissance's release day, while pageviews increased 47% on Fashionphile. p>
Google even recorded a spike – with searches for Telfar above the Birkin bag. Hermès isn't doing too badly either: on Rebag, searches for Birkin increased by 33% between July 28 and 31 while searches for Telfar increased by 21%.
On the final track from her new album Renaissance, Beyoncé gives listeners a glimpse into her closet. Summer Renaissance details the usual designer labels – Versace, Balenciaga, Givenchy – but then comes a drastic change. "That imported Telfar bag," she sings. "Birkin? This shit is in storage."
The message? The Hermès Birkin – once a mainstay of bluechip luxury – could be replaced by a brand with vegan leather bags, and much more affordable – up to $257 (£211) off four figures (or more) for a Birkin.To add insult to injury for the French brand, the Telfar bag is sometimes referred to as the “Bushwick Birkin” in because of its popularity in trendy Brooklyn.
The black-owned brand was founded by Telfar Clemens in 2005 and its shopping bag, featuring the signature T logo, launched in 2014. Notables like Bella Hadid, Dua Lipa and Alexandria Ocasio-Cortez have since worn the bags and Oprah even named it one of her favorite things of 2020 But c This brief name check looks set to take it to a new level. Resale sites have seen searches for Telfar increase this week. According to Vogue Business, views soared 85% on luxury resale site The RealReal on Renaissance's release day, while pageviews increased 47% on Fashionphile. p>
Google even recorded a spike – with searches for Telfar above the Birkin bag. Hermès isn't doing too badly either: on Rebag, searches for Birkin increased by 33% between July 28 and 31 while searches for Telfar increased by 21%.
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