Blockchain Chain Infrastructure Company Will Sponsor New England Patriots Football Team
Chain will strive to develop Web3 experiences for visitors to Gillette Stadium and Patriot Place by "fusing the physical and the digital".
Chain, a blockchain infrastructure company that offers developers Web3 services to build and maintain blockchain-based applications, will sponsor the New England Patriots football team and other vetted sports venues and clubs by the Kraft Group.
In an announcement on Thursday, Chain said it would be the official blockchain and Web3 sponsor of the Patriots, New England Revolution Football Club, Gillette Stadium in Massachusetts, and Patriot Place Mall as part of a multi-year partnership agreement with Kraft Sports + Entertainment, the marketing and events division of the Kraft Group. Chain will strive to develop Web3 experiences for visitors to Gillette Stadium and Patriot Place by "fusing the physical and the digital".
Speaking to Cointelegraph, a spokesperson for the chain declined to comment on the monetary details of the partnership. They hinted that the Web3 fan experience was linked to the fact that the company "recently [sold] a landmark NFT project with a global luxury retailer".
Chain said it offers products like Ledger, Cloud, and non-fungible tokens as a service. The company acquired Measurable Data Token (MDT) and its ecosystem products for $100 million in July, including blockchain oracle MeFi and cashback app RewardMe.
Many of Crypto Twitter's reactions to the Patriots sponsorship seemed to be positive, but some wondered how blockchain technology would help fan experiences.
As an honest and loyal Patriots fan, I'm super excited and happy to see you embracing Web3!
— Trevorwhatever.eth (@Trevorwhatever4)
Chain will strive to develop Web3 experiences for visitors to Gillette Stadium and Patriot Place by "fusing the physical and the digital".
Chain, a blockchain infrastructure company that offers developers Web3 services to build and maintain blockchain-based applications, will sponsor the New England Patriots football team and other vetted sports venues and clubs by the Kraft Group.
In an announcement on Thursday, Chain said it would be the official blockchain and Web3 sponsor of the Patriots, New England Revolution Football Club, Gillette Stadium in Massachusetts, and Patriot Place Mall as part of a multi-year partnership agreement with Kraft Sports + Entertainment, the marketing and events division of the Kraft Group. Chain will strive to develop Web3 experiences for visitors to Gillette Stadium and Patriot Place by "fusing the physical and the digital".
Speaking to Cointelegraph, a spokesperson for the chain declined to comment on the monetary details of the partnership. They hinted that the Web3 fan experience was linked to the fact that the company "recently [sold] a landmark NFT project with a global luxury retailer".
Chain said it offers products like Ledger, Cloud, and non-fungible tokens as a service. The company acquired Measurable Data Token (MDT) and its ecosystem products for $100 million in July, including blockchain oracle MeFi and cashback app RewardMe.
Many of Crypto Twitter's reactions to the Patriots sponsorship seemed to be positive, but some wondered how blockchain technology would help fan experiences.
As an honest and loyal Patriots fan, I'm super excited and happy to see you embracing Web3!
— Trevorwhatever.eth (@Trevorwhatever4)What's Your Reaction?
