Boss, NFL Team on Lifestyle Collection for Fans
Boss and the National Football League have teamed up to create a collection of lifestyle products for men and women. The line, which launches Monday, will include hoodies, sweatshirts, t-shirts, polo shirts, track bottoms and shorts from some of the league's most popular teams: the Dallas Cowboys, the New York Giants, Las Vegas Raiders, Los Angeles Rams and Miami Dolphins.
In August, the offer will be expanded to include 17 additional teams, including the reigning Super Champions Bowl Kansas City The Chiefs and NFC Champions Philadelphia Eagles.
"The NFL takes a fresh approach to fan wear with our new collaboration with the popular fashion brand Boss," said Ryan Samuelson, NFL Vice President of Consumer Products. "The apparel will live up to Boss' reputation for premium offerings and we hope fans will join us at of the 2023 NFL Draft to shop and celebrate the new collection while cheering on their favorite teams."
Related GalleriesThe NFL Draft will be held in Kansas City, Missouri this year from April 27-29. Patron will be on hand with a pop-up retail experience that will include the current collection and customization options.
Marco Falcioni, senior vice president of creative direction at Hugo Boss, said the collection is "a way to pay tribute to the players and the extensive training they go through season after season, while conveying a strong and overarching message about what it means to engage and play like a Boss."
Most of the collection is made from 100% cotton terry and features embroidery and prints in relief. There's also a jersey top and joggers with an all-over digital print that simulates denim.
The collection includes women's clothing. Courtesy of the bossTo promote the launch of Boss x NFL, creative director Trey Laird and his agency, Team Laird, assembled a group of current and former NFL players to appear in the campaign, including Micah Parsons of the Dallas Cowboys; Jaelan Phillips of the Miami Dolphins and Victor Cruz, former of the New York Giants. The campaign also features models Joan Smalls and Taylor Hill posing alongside the players. It was shot by Matthew Brookes in black and white and uses a striped lighting technique intended to replicate the hash lines of the football field.
Boss and the National Football League have teamed up to create a collection of lifestyle products for men and women. The line, which launches Monday, will include hoodies, sweatshirts, t-shirts, polo shirts, track bottoms and shorts from some of the league's most popular teams: the Dallas Cowboys, the New York Giants, Las Vegas Raiders, Los Angeles Rams and Miami Dolphins.
In August, the offer will be expanded to include 17 additional teams, including the reigning Super Champions Bowl Kansas City The Chiefs and NFC Champions Philadelphia Eagles.
"The NFL takes a fresh approach to fan wear with our new collaboration with the popular fashion brand Boss," said Ryan Samuelson, NFL Vice President of Consumer Products. "The apparel will live up to Boss' reputation for premium offerings and we hope fans will join us at of the 2023 NFL Draft to shop and celebrate the new collection while cheering on their favorite teams."
Related GalleriesThe NFL Draft will be held in Kansas City, Missouri this year from April 27-29. Patron will be on hand with a pop-up retail experience that will include the current collection and customization options.
Marco Falcioni, senior vice president of creative direction at Hugo Boss, said the collection is "a way to pay tribute to the players and the extensive training they go through season after season, while conveying a strong and overarching message about what it means to engage and play like a Boss."
Most of the collection is made from 100% cotton terry and features embroidery and prints in relief. There's also a jersey top and joggers with an all-over digital print that simulates denim.
The collection includes women's clothing. Courtesy of the bossTo promote the launch of Boss x NFL, creative director Trey Laird and his agency, Team Laird, assembled a group of current and former NFL players to appear in the campaign, including Micah Parsons of the Dallas Cowboys; Jaelan Phillips of the Miami Dolphins and Victor Cruz, former of the New York Giants. The campaign also features models Joan Smalls and Taylor Hill posing alongside the players. It was shot by Matthew Brookes in black and white and uses a striped lighting technique intended to replicate the hash lines of the football field.
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