Boy Meets Girl x Blueberry Takes On The Metaverse
Boy Meets Girl and House of Blueberry will release a four-piece digital fashion collection that will be sold exclusively in Blueberry's metaverse fashion store and catalog, starting January 10.
The four digital wearables represent some of Boy Meets Girl's bestsellers and brand staples in the physical world, such as leggings, sweatpants and two signature t-shirts. Roblox users can browse the virtual store and try out designs, creating custom digital identities for their avatars.
"As someone who was an early adopter of virtual marketplaces, this was a natural partnership for me," said Stacy Igel, Founder and Chief Creative Officer of Boy Meets Girl. "I'm thrilled to bring Boy Meets Girl to the metaverse in conjunction with House of Blueberry. During COVID-19, my son Dylan learned a lot about virtual worlds and taught me about Roblox. So you can imagine how much I'm thrilled to share this collaboration and how thrilled he is."
Related GalleriesMishi McDuff, CEO and Founder of Blueberry, added, "We love the mission of the Boy Meets the Girl brand and I can't wait to bring that positive energy into the metaverse. We believe the iconic Boy Meets Girl brand will truly come to life on Roblox and provide a fun and welcoming virtual experience for our community."
Ts, leggings and hoodie sell for 85 robux, and the beanie costs 65 robux.
House of Blueberry, which is currently building the largest digital fashion house in the universe, had over 20 million assets sold, 10,000 storage units and over 400,000 unique customers. He has collaborations with Jonathan Simkhai and the Broadway musical "Dear Evan Hansen".
Roblox has 43.2 million daily active users, and 67% are under the age of 16.
Boy Meets Girl will continue its anti-bullying mission in the metaverse using positive messages in the virtual store Blueberry.
In the real world, Boy Meets Girl has teamed up with Saks Fifth Avenue, to wear their core kids unisex organic collection at Saks.com. The collection features an eight-piece sustainable kids collection, including its signature logo hoodies, track pants and tees in mint, light pink, blue, black and heather grey. The retailer offered Boy Meets Girl pre-COVID-19 in 2019. The hoodies, sweatpants and pink long-sleeved T are 100% organic cotton, while the heather gray T is 88% cotton and 12% polyester. Children's sizes range from 6 to 14.
A lookbook that was styled and creatively directed by Igel and co-styled by Bruce Estevez was photographed by photographer Thomas Concordia in New York. The collection for Saks sells for between $39 and $58.
Boy Meets Girl and House of Blueberry will release a four-piece digital fashion collection that will be sold exclusively in Blueberry's metaverse fashion store and catalog, starting January 10.
The four digital wearables represent some of Boy Meets Girl's bestsellers and brand staples in the physical world, such as leggings, sweatpants and two signature t-shirts. Roblox users can browse the virtual store and try out designs, creating custom digital identities for their avatars.
"As someone who was an early adopter of virtual marketplaces, this was a natural partnership for me," said Stacy Igel, Founder and Chief Creative Officer of Boy Meets Girl. "I'm thrilled to bring Boy Meets Girl to the metaverse in conjunction with House of Blueberry. During COVID-19, my son Dylan learned a lot about virtual worlds and taught me about Roblox. So you can imagine how much I'm thrilled to share this collaboration and how thrilled he is."
Related GalleriesMishi McDuff, CEO and Founder of Blueberry, added, "We love the mission of the Boy Meets the Girl brand and I can't wait to bring that positive energy into the metaverse. We believe the iconic Boy Meets Girl brand will truly come to life on Roblox and provide a fun and welcoming virtual experience for our community."
Ts, leggings and hoodie sell for 85 robux, and the beanie costs 65 robux.
House of Blueberry, which is currently building the largest digital fashion house in the universe, had over 20 million assets sold, 10,000 storage units and over 400,000 unique customers. He has collaborations with Jonathan Simkhai and the Broadway musical "Dear Evan Hansen".
Roblox has 43.2 million daily active users, and 67% are under the age of 16.
Boy Meets Girl will continue its anti-bullying mission in the metaverse using positive messages in the virtual store Blueberry.
In the real world, Boy Meets Girl has teamed up with Saks Fifth Avenue, to wear their core kids unisex organic collection at Saks.com. The collection features an eight-piece sustainable kids collection, including its signature logo hoodies, track pants and tees in mint, light pink, blue, black and heather grey. The retailer offered Boy Meets Girl pre-COVID-19 in 2019. The hoodies, sweatpants and pink long-sleeved T are 100% organic cotton, while the heather gray T is 88% cotton and 12% polyester. Children's sizes range from 6 to 14.
A lookbook that was styled and creatively directed by Igel and co-styled by Bruce Estevez was photographed by photographer Thomas Concordia in New York. The collection for Saks sells for between $39 and $58.
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