Brands: Stop Treating NFT Drops Like Ad Campaigns
So many brands got into the NFT craze in 2022. Now some are getting stuck in an unsustainable "ponzi pledge" with the users.< /p>
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![Brands: Stop Treating NFT Drops Like Ad Campaigns](https://images.cointelegraph.com/images/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjMtMDIvY2Q4ZDE5MTItYWQ1NS00OWNlLThhNzctYzZmNzFhZjMzNGRjLmpwZw==.jpg?#)
So many brands got into the NFT craze in 2022. Now some are getting stuck in an unsustainable "ponzi pledge" with the users.< /p>
Innovation Circle
Own this piece of history
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