Burberry brings it home with a twist at London Fashion Week
The stage seemed set for a homecoming that would strike some nerve, as Burberry made a much-anticipated return to London fashion week after a three-year absence. Brand Britain, healing the wounds inflicted by Brexit and Partygate, is nostalgic for the days of Cool Britannia with its star-studded Burberry front rows.
Burberry, which has been through something from a recent midlife crisis - he quit wearing trench coats and branched out into streetwear - hopes to settle into a cozy, pink British vibe.
That's not quite the case turn like that. At the start of the night, everything pointed to comfortable British love. Guests arrived to be handed fresh-from-the-kettle Burberry-branded hot water bottles and steaming cups of hot toddies, and were seated on fluffy plaid blankets.
From Stormzy to Vanessa Redgrave, Naomi Campbell to Damon Albarn, the room was full of local icons. Trench coats filled the benches like English shirts at Wembley. But when new designer Daniel Lee's debut collection hit the catwalk, it wasn't the silver service of comforting British classics that the public expected, but something more punk and edgy.
The first two models wore trench coats, but with oversized bottle green fur collars. The house check came in yellow and purple, zipped and chained. There were slogan t-shirts and huge trapper hats, baggy duffel coat shapes, allover duck prints and chunky wool tights in contrasting colors. spacefinder-role="inline" data-spacefinder-type="model.dotcomrendering.pageElements.ImageBlockElement" class="dcr-173mewl">
The curve was deliberate. Lee wants his Burberry to represent Britishness, but not the obvious gender, he said. he said backstage after the show The Ducks, he said, were "very British - they're about London parks and the rain. He colored his pink prints a bright blue" because roses don't have to be red".
The Yorkshire-born designer, now back in Britain after cutting his teeth in design Paris and Milan, said he wanted to "celebrate what is great about this country, which is that the streets are full of people from all walks of life. There's great music here, great theater, great art. I want to highlight what s things and show a positive side of Britain to the world. realizing CEO Jonathan Akeroyd's ambitious plan to grow the brand into a £5 billion brand. A trench coat, after all, lasts forever, and no one needs more than one. To satisfy shareholders, the broader appeal and higher margins of handbags and shoes are needed.
Lee, who holds the current fashion record for reinvigorating a heritage brand at record speed on the back of distinctive, sold-out accessories during his recent stint at Bottega Veneta, includes this brief. Her first Burberry show was packed with eye-catching accessories,...
The stage seemed set for a homecoming that would strike some nerve, as Burberry made a much-anticipated return to London fashion week after a three-year absence. Brand Britain, healing the wounds inflicted by Brexit and Partygate, is nostalgic for the days of Cool Britannia with its star-studded Burberry front rows.
Burberry, which has been through something from a recent midlife crisis - he quit wearing trench coats and branched out into streetwear - hopes to settle into a cozy, pink British vibe.
That's not quite the case turn like that. At the start of the night, everything pointed to comfortable British love. Guests arrived to be handed fresh-from-the-kettle Burberry-branded hot water bottles and steaming cups of hot toddies, and were seated on fluffy plaid blankets.
From Stormzy to Vanessa Redgrave, Naomi Campbell to Damon Albarn, the room was full of local icons. Trench coats filled the benches like English shirts at Wembley. But when new designer Daniel Lee's debut collection hit the catwalk, it wasn't the silver service of comforting British classics that the public expected, but something more punk and edgy.
The first two models wore trench coats, but with oversized bottle green fur collars. The house check came in yellow and purple, zipped and chained. There were slogan t-shirts and huge trapper hats, baggy duffel coat shapes, allover duck prints and chunky wool tights in contrasting colors. spacefinder-role="inline" data-spacefinder-type="model.dotcomrendering.pageElements.ImageBlockElement" class="dcr-173mewl">
The curve was deliberate. Lee wants his Burberry to represent Britishness, but not the obvious gender, he said. he said backstage after the show The Ducks, he said, were "very British - they're about London parks and the rain. He colored his pink prints a bright blue" because roses don't have to be red".
The Yorkshire-born designer, now back in Britain after cutting his teeth in design Paris and Milan, said he wanted to "celebrate what is great about this country, which is that the streets are full of people from all walks of life. There's great music here, great theater, great art. I want to highlight what s things and show a positive side of Britain to the world. realizing CEO Jonathan Akeroyd's ambitious plan to grow the brand into a £5 billion brand. A trench coat, after all, lasts forever, and no one needs more than one. To satisfy shareholders, the broader appeal and higher margins of handbags and shoes are needed.
Lee, who holds the current fashion record for reinvigorating a heritage brand at record speed on the back of distinctive, sold-out accessories during his recent stint at Bottega Veneta, includes this brief. Her first Burberry show was packed with eye-catching accessories,...
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