Cartier Unveils Immersive Perfume Installation in Paris
SCENTED PANTHER: Maison Cartier's new immersive fragrance installation, dubbed "Le Mythe Parfumé" or "The Scented Myth" — open to the public in Paris on Thursday.
This is Cartier's second artistic project to be called OSNI, the acronym for the words French for Unidentified Scented Objects. Both were created by Mathilde Laurent, the in-house perfumer, who wants to reveal the artistic dimension of perfume and start a conversation with the public about perfume.
“The purpose of the installation is to show that perfume connects the infinitely large to the infinitely small — or what is invisible to the human eye,” Laurent said. "That's always been his role, actually."
Related GalleriesShe emphasized the spiritual nature of perfume, reminiscent of when people used the scent of incense smoke to convey messages to the gods.
Laurent says that another role of OSNI is to "give perfume a greater nobility", and to elevate humans with olfactory beauty.
OSNI 2 takes place in the dark in a building located at 2 rue Robert Esnault-Pelterie, on the Left Bank. Upon entering, visitors first see an illuminated drawing by George Barbier, who in 1949 created the mythical Dame à la Panthère - depicting a woman draped in necklaces standing in front of a seated panther - for a Cartier Invitation.
>As an audio accompaniment, spoken word artist Rhael "LionHeart" Cape reads a poem which he wrote, which opens: "On the altar of our senses (born in the air), delicately posed, an ethereal panther of sacred particles made of prayer, is revealed (in the middle) of the air rarefied, this sensual perfume…."
People then proceed to the next room, where there is a curtain of scented water droplets with La Panthère perfume, running along a wall. A holographic image of a panther appears on the illuminated drops. It lurks in space, only to disappear again in a burst of light.
Visitors hear compound sounds around the frequency of the golden ratio, believed to be conducive to meditation. They are invited to touch the falling water, which leaves a scent on their hands.
OSNI 2 runs until December 11. It is possible to register for free to obtain tickets, on osni.cartier.com. And as the first immersive work of art...
SCENTED PANTHER: Maison Cartier's new immersive fragrance installation, dubbed "Le Mythe Parfumé" or "The Scented Myth" — open to the public in Paris on Thursday.
This is Cartier's second artistic project to be called OSNI, the acronym for the words French for Unidentified Scented Objects. Both were created by Mathilde Laurent, the in-house perfumer, who wants to reveal the artistic dimension of perfume and start a conversation with the public about perfume.
“The purpose of the installation is to show that perfume connects the infinitely large to the infinitely small — or what is invisible to the human eye,” Laurent said. "That's always been his role, actually."
Related GalleriesShe emphasized the spiritual nature of perfume, reminiscent of when people used the scent of incense smoke to convey messages to the gods.
Laurent says that another role of OSNI is to "give perfume a greater nobility", and to elevate humans with olfactory beauty.
OSNI 2 takes place in the dark in a building located at 2 rue Robert Esnault-Pelterie, on the Left Bank. Upon entering, visitors first see an illuminated drawing by George Barbier, who in 1949 created the mythical Dame à la Panthère - depicting a woman draped in necklaces standing in front of a seated panther - for a Cartier Invitation.
>As an audio accompaniment, spoken word artist Rhael "LionHeart" Cape reads a poem which he wrote, which opens: "On the altar of our senses (born in the air), delicately posed, an ethereal panther of sacred particles made of prayer, is revealed (in the middle) of the air rarefied, this sensual perfume…."
People then proceed to the next room, where there is a curtain of scented water droplets with La Panthère perfume, running along a wall. A holographic image of a panther appears on the illuminated drops. It lurks in space, only to disappear again in a burst of light.
Visitors hear compound sounds around the frequency of the golden ratio, believed to be conducive to meditation. They are invited to touch the falling water, which leaves a scent on their hands.
OSNI 2 runs until December 11. It is possible to register for free to obtain tickets, on osni.cartier.com. And as the first immersive work of art...
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