DAZN moves from streaming to sports betting with pilot gaming platform

August 23 – Sports streaming service DAZN, which has built a global base of around 4 million subscribers through soccer-supported sports production, is entering the sports betting business.

DAZN Bet is a strategic partnership between DAZN and Pragmatic Solutions, and is seen by the broadcaster as a key step towards creating an everyday destination for sports fans.

DAZN BET has soft launched a beta product in the UK, with launches in Spain, followed by other European markets expected later in the year.

DAZN Bet said it wants to "refresh the casual betting market by creating a more recreational, sociable and relevant experience for today's sports fans".

The UK launch of the beta product (there are approximately 200,000 DAZN subscribers in the UK) will provide data on how DAZN users interact with betting and gaming.

DAZN said its subscribers will not just watch sports live and on-demand, "but listen and read sports news, enjoy betting, buy sports NFTs, tickets and merchandise" .

Mark Kemp, CEO of DAZN Bet, said: "The initial launch of DAZN Bet is the start of an exciting journey through media and sports betting and delivers on the commitments we have made to revitalize viewing. sports for fans. We are on a mission to create a richer entertainment product that, over time, is integrated into DAZN's daily sports activities wherever possible.

While entering the market is a learning phase, our goal is to provide sports fans with a fantastic recreational sports betting product for DAZN's global sports fan community. It's a journey , and we start it now."

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