The most downloaded Dior brand from the Fall 2022 runways

It's Dior's year, at least as far as downloadable style images go.

In a Tuesday report by Launchmetrics, the French fashion brand amassed 13,681 downloads for the season fall 22 . On his heels, Chanel with 11,920 downloads and Valentino with 10,425 unique downloads.

But don't completely count Americans. When it comes to the average number of downloads per image, Michael Kors leads the pack with 37.7 downloads, ahead of Bottega Veneta with 34.8, McQueen with 34.6, Chanel with 34 and Burberry with 32.6. /p>

In total, according to Launchmetrics, women's ready-to-wear shows in New York, London, Milan and Paris for the fall season generated a total of $588 million in media impact value, a proprietary algorithm created by Launchmetrics to measure and compare the impact of all media placements and mentions in publications of fashion and beauty.

The numbers were compiled by digging deeper into the work of Launchmetrics Spotlight photographers who shot 649 shows across the world, or 73,000 images, for the fall season on the catwalks, backstage and in the street. In total, these images have been downloaded more than 449,000 times by some 1,000 people representing more than 300 magazines in 52 countries.

After analyzing photos from the shows, Launchmetrics identified 16 distinct styles for the season, including Y2K — the number- a trend — followed by Dopamine Dressing, Sensual Fluidity and Academia.

Bottega Veneta's first look—jeans and a white tank top—that reflected the Y2K trend was most popular downloaded one with 156 unique publisher downloads. Valentino's hot pink pantsuit, with 128 unique uploads, was considered Dopamine Dressing's best look by the media.

Among fashion houses, according to the report, the Boyish trend was the most explored, with 34 brands featuring at least one or more flowing garments that "incorporate a dash of 'Top Gun Maverick' vibe with teenage style," the company said.

Minimalist icon, or structural and long silhouettes, and Cottage Core, defined by Launchmetrics as traditional styles inspired by campaign, were the second most popular, appearing on 32 shows.

But unsurprisingly, the Sexy Body trend was the number one tagged look of the season, even though that it only appeared in 10% of the total 1,904 looks that walked the runway and accounted for 11% of total downloads. The cut-out dress was the most tagged product category, and other popular looks included sheer and mesh dresses and miniskirts. “The athleisure boom, supercharged by the COVID[-19]-led lockdown, has come to an end,” Launchmetrics said. "Now is the time to celebrate the body with fitted shapes and sexy, revealing details."

Broken down by city, it was the dark, gothic-inspired Royal Core trend that was the more often shown in London, while in Milan, Sexy Body looks were the most popular. The trend for minimalist icons, like those of Rick Owens and Ann Demeulemeester, topped the catwalks in New York and Paris.

As noted, three years after the acquisition of visual content agency Imaxtree, Launchmetrics introduced Spotlight, a photo and video content licensing platform that integrated Imaxtree's extensive visual database with Launchmetrics' brand performance measurement tools.

Fashion, luxury and beauty data and information research company plans 100 million in recurring annual revenue by 2025. It is on track to post revenue of more than $50 million in 2022 and is eyeing an initial public offering "in the next few years."