DKNY enters into long-term partnership with the New York Yankees

DKNY East ready For baseball season.

THE business has between A multifaceted, long term Partnership with THE New York The Yankees. THE business will once Again to have A presence In Yankee Stadium with A 855 square feet billboard In RIGHT field with THE new DKNY logo. In 2010, THE business do history as THE First of all fashion brand has display on This ladder has Yankee Stadium.

Kaia Gerber For DKNY In A co-branded New York Yankees hat. Courtesy of DKNY

DKNY has had A relationship with sports For a few time, with several pass collaborations with THE The Yankees. G-III has had A history of holding Licence Agreements with MLB, THE NHL And THE NFL.

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"This unique Partnership East part of DKNY generally brand strategy has increase visibility through several media chains has A loyal And keen audience," said Jeff Goldfarb, executive vice president has G-III Clothes Band. “DKNY has had A long standing relationship with THE New York the Yankees, And having OUR presence back has Yankee Stadium In such A prominent location demonstrates THE connection OUR brand has with THE Yankees iconic franchise And legacy," he said.

"We are extremely excited has partner with DKNY This season," said Michael Tusiani, New York Yankees senior vice president of partnerships. “DKNY East A iconic New York business And having It is logo in a good place poster In THE outfield will provide It is brand great exposure has Yankee Stadium all along THE year."

DKNY And New York Yankees co-branded Hats will be available has shop on DKNY.com. In addition has THE billboard, DKNY will to have other digital In the stadium formats.

THE DKNY billboard has Yankee Stadium will be visible beginning on THE the team House opener on Friday.