ECA fan survey highlights changes in the way football is consumed
September 15 - The ECA report on the future of fans has shed light on the changes in the football consumption habits of the younger generation and, while the results are hardly surprising, they highlight some of the challenges facing the football industry.
The European Club Association study explores what young fans think and expect of the game, what drives their fandom and how they want to get involved.
The survey, with just under 4,000 respondents and half of those respondents living in Europe, revealed that younger fans, those in the 16-24 age segment, shape their fandom through Tiktok and Youtube and are more likely to be fitness motivated. and participation in the United States and China. They watch more short content on Youtube and social media than any other age category.
Among fans, the World Cup remains the main competition that will lead them to fandom, just ahead of the Champions League and the Premier League, according to the study.
The primary motivation for young fans to watch and engage with football is to gain experience.
However, in China there is much more emphasis on gaming than in other markets, both for fitness reasons and as a way to socialize. Fitness is also a priority in the United States, which shows that the fans in these markets are relatively new and different.
Younger fans are also more likely to be concerned about social issues, including racism and mental health.
They will say that football is not very relevant, but suggest that football clubs diversify into women's football and futsal, collaborate more with fashion brands and get involved in esports.
Contact the author of this story at moc.l1663247486labto1663247486ofdlr1663247486owedi1663247486sni@i1663247486tnuk.1663247486ardni1663247486mas1663247486
September 15 - The ECA report on the future of fans has shed light on the changes in the football consumption habits of the younger generation and, while the results are hardly surprising, they highlight some of the challenges facing the football industry.
The European Club Association study explores what young fans think and expect of the game, what drives their fandom and how they want to get involved.
The survey, with just under 4,000 respondents and half of those respondents living in Europe, revealed that younger fans, those in the 16-24 age segment, shape their fandom through Tiktok and Youtube and are more likely to be fitness motivated. and participation in the United States and China. They watch more short content on Youtube and social media than any other age category.
Among fans, the World Cup remains the main competition that will lead them to fandom, just ahead of the Champions League and the Premier League, according to the study.
The primary motivation for young fans to watch and engage with football is to gain experience.
However, in China there is much more emphasis on gaming than in other markets, both for fitness reasons and as a way to socialize. Fitness is also a priority in the United States, which shows that the fans in these markets are relatively new and different.
Younger fans are also more likely to be concerned about social issues, including racism and mental health.
They will say that football is not very relevant, but suggest that football clubs diversify into women's football and futsal, collaborate more with fashion brands and get involved in esports.
Contact the author of this story at moc.l1663247486labto1663247486ofdlr1663247486owedi1663247486sni@i1663247486tnuk.1663247486ardni1663247486mas1663247486
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