Elon Musk changes Twitter logo to X
The tech billionaire replaced the company's blue bird silhouette with "X", a term for what he described as an "all-purpose application".
Elon Musk has made one of the most visible changes to Twitter since taking over the media company fall: replacing his widely recognized bird logo.
In a tweet early Sunday morning EST, Mr. Musk said that " we will soon say goodbye to the Twitter brand and, gradually, to all the birds". About 24 hours later, a stylized black-and-white X appeared on the company's website in place of the blue bird logo.
The Twitter's corporate accounts also adopted the new branding, which was projected on the side of the company's headquarters in San Francisco overnight. "Lights. Camera. X!" Linda Yaccarino, chief executive of Twitter, posted to the site, along with a photo of the building.
"X" is a term for what Mr. Musk described as a "comprehensive app" that could combine social media, instant messaging and payment services, similar to the popular Chinese app WeChat.
Mr. Musk said buying Twitter is "an accelerator for the creation of X", and the corporate entity he created to buy and control Twitter is called X Holdings.
Mr. Musk spoke on a Twitter live audio stream early Sunday to say he was changing the Twitter logo. "It should have been done a long time ago," he said. "Sorry, it took so long."
A few hours later, Mr. Musk said in an email to Twitter employees that "we are indeed moving to X".
"This is my last post from a Twitter email," he wrote, before signing off with a salute emoji.< /p>
A worker started removing the logo of the newly renamed company X before San Francisco police arrest him on Monday for doing "unauthorized work".CreditCredit ...Jim Wilson/The New York Times
Mr. Musk has few barriers to making such changes to the company after taking it private as part of his acquisition of the company. But he could still meet resistance from the banks that lent him billions of dollars and the private investors he brought into the deal, who might worry about jettisoning one of Twitter's most visible assets.
The company has seen its ad revenue plummet amid the departure of sales executives and is concerned that the site has become more prone to problematic content. It now faces a well-funded rival in Threads, the Twitter-like service recently introduced by Facebook owner Meta.
Twitter did not immediately respond to a request for comment.
Mr. Musk has a long affinity for the letter X. In 1999, he co-founded
The tech billionaire replaced the company's blue bird silhouette with "X", a term for what he described as an "all-purpose application".
Elon Musk has made one of the most visible changes to Twitter since taking over the media company fall: replacing his widely recognized bird logo.
In a tweet early Sunday morning EST, Mr. Musk said that " we will soon say goodbye to the Twitter brand and, gradually, to all the birds". About 24 hours later, a stylized black-and-white X appeared on the company's website in place of the blue bird logo.
The Twitter's corporate accounts also adopted the new branding, which was projected on the side of the company's headquarters in San Francisco overnight. "Lights. Camera. X!" Linda Yaccarino, chief executive of Twitter, posted to the site, along with a photo of the building.
"X" is a term for what Mr. Musk described as a "comprehensive app" that could combine social media, instant messaging and payment services, similar to the popular Chinese app WeChat.
Mr. Musk said buying Twitter is "an accelerator for the creation of X", and the corporate entity he created to buy and control Twitter is called X Holdings.
Mr. Musk spoke on a Twitter live audio stream early Sunday to say he was changing the Twitter logo. "It should have been done a long time ago," he said. "Sorry, it took so long."
A few hours later, Mr. Musk said in an email to Twitter employees that "we are indeed moving to X".
"This is my last post from a Twitter email," he wrote, before signing off with a salute emoji.< /p>A worker started removing the logo of the newly renamed company X before San Francisco police arrest him on Monday for doing "unauthorized work".CreditCredit ...Jim Wilson/The New York Times
Mr. Musk has few barriers to making such changes to the company after taking it private as part of his acquisition of the company. But he could still meet resistance from the banks that lent him billions of dollars and the private investors he brought into the deal, who might worry about jettisoning one of Twitter's most visible assets.
The company has seen its ad revenue plummet amid the departure of sales executives and is concerned that the site has become more prone to problematic content. It now faces a well-funded rival in Threads, the Twitter-like service recently introduced by Facebook owner Meta.
Twitter did not immediately respond to a request for comment.
Mr. Musk has a long affinity for the letter X. In 1999, he co-founded
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