Elon Musk rebrands Twitter as "X" and kills the bird logo
Elon Musk's Twitter renaming appears to be underway. In a series of late-night tweets on Saturday, Musk shared that the company's famous bird logo and name would soon be gone. The company, it seems, will be known simply as "X".
"And soon we will say goodbye to the Twitter brand and, little by little, to all the birds," he tweeted. He then said in a Twitter space that the Twitter logo would be changed on Sunday. "This should have been done a long time ago, sorry it took so long," he said.
Later that night, he reportedly emailed employees about the change. According to Platformer's Zoe Schiffer, Musk sent an email to staff saying the company would become X and that his note "was the last email he would send from a Twitter email address."
Twitter did not immediately respond to a request for comment.
It has long been known that Musk favors the "X" brand. The banking startup he co-founded in 1999 was called x.com, and his recently announced Ai venture is called xAI. And Twitter's holding company was transferred to X Corp in April. Musk also explained how X would help Twitter become a "multipurpose app." Although Musk has given few details about this vision, many believe he is referring to apps like WeChat, the most popular app in China that people use for a host of everyday activities, like payments and shopping, in addition to social media.
However, officially dropping the Twitter brand could be a risky move for Musk. The company is already facing an exodus of advertisers that has resulted in the loss of more than half of the company's advertising revenue. A rebrand could further alienate advertisers. At the same time, Musk may be betting that a new name and identity could help the company sever ties with its former executives and the decisions made under them, both of which he has strongly criticized.
Elon Musk's Twitter renaming appears to be underway. In a series of late-night tweets on Saturday, Musk shared that the company's famous bird logo and name would soon be gone. The company, it seems, will be known simply as "X".
"And soon we will say goodbye to the Twitter brand and, little by little, to all the birds," he tweeted. He then said in a Twitter space that the Twitter logo would be changed on Sunday. "This should have been done a long time ago, sorry it took so long," he said.
Later that night, he reportedly emailed employees about the change. According to Platformer's Zoe Schiffer, Musk sent an email to staff saying the company would become X and that his note "was the last email he would send from a Twitter email address."
Twitter did not immediately respond to a request for comment.
It has long been known that Musk favors the "X" brand. The banking startup he co-founded in 1999 was called x.com, and his recently announced Ai venture is called xAI. And Twitter's holding company was transferred to X Corp in April. Musk also explained how X would help Twitter become a "multipurpose app." Although Musk has given few details about this vision, many believe he is referring to apps like WeChat, the most popular app in China that people use for a host of everyday activities, like payments and shopping, in addition to social media.
However, officially dropping the Twitter brand could be a risky move for Musk. The company is already facing an exodus of advertisers that has resulted in the loss of more than half of the company's advertising revenue. A rebrand could further alienate advertisers. At the same time, Musk may be betting that a new name and identity could help the company sever ties with its former executives and the decisions made under them, both of which he has strongly criticized.
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