Elsa Hosk Fronts GCDS, Frame's Fans, Doja Cat Dishes to CR Fashion Book

MUSE & BOOTS: Find a woman who can do both: be the creative director of a new label of must-have and timeless wardrobe basics and the face of a fashionable brand in an alluring advertising campaign.

After launching her own brand Helsa in collaboration with Revolve Group last week, Elsa Hosk appears in the new ads from GCDS, which has identified the former Victoria's Secret angel as its sultry face for Fall 2022.

In the role, Hosk joins Pamela Anderson, Caroline Vreeland and "Elite" star Arón Piper, who have all run campaigns for the hip Italian brand in the past.

In the colorful images photographed by Pierre-Ange Carlotti and falling on Tuesday, Hosk is pictured wearing a hot- pink mesh jumpsuit and key accessories from the collection, ranging from logo fur boots and hat in matching pink hue to striking vinyl thigh-high boots with fang-like heels. Dubbed 'Morso' or 'Bite' in English, the latter style is unquestionably the key element of the season for the brand, having already caused a stir on social media when it was first presented on the GCDS catwalk in Milan in February.

The GCDS fall 2022 advertising campaign.

At the time, the brand's creative director, Giuliano Calza, explained the inspiration behind the collection, revealing that he had watched a lot of movies during the pandemic and that Bram Stoker's 1992 film "Dracula" was one of them. So he set out to reinvent the gothic tale and its costumes with his own whimsical and fetishistic twist, which led to edgy shoe styles nodding to vampire teeth, among other designs.

In line with the show and the collection, the advertising campaign also takes up the seasonal theme in some accessories. ...