Improving Tourism Through Creative Industries, By Folorunsho Coker
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The nexus between culture, creative industries and tourism is one we have been very boldly engaged with at the Nigeria Tourism Development Corporation (NTDC), which I have had the privilege of leading for over half a decade, and this has inspired both our mediations on these close interconnections and the design of a number of programs. These include Tour Nigeria and Nigerian Flavors among others which have been designed to enhance domestic and inbound tourism in the country.
Advancing the conversation
Following major upheavals in the human experience, there is certainly a need to rethink tourism and lay the foundations to make it much more sustainable. It is a critical aspect of economic activity, involving many interrelated industries, upon which many livelihoods depend, alongside the well-being of communities and nations.
The need for a recalibration of approach is what informed the convening of a global conversation on "Linking Tourism, Culture and Creative Industries: Pathways to Recovery and Inclusive Development", which would be held in Lagos from 14 to 16 November at the National Theater in Iganmu. This will see the participation of a wide range of tourism actors and stakeholders from around the world.
The nexus between culture, creative industries and tourism is one we have been very boldly engaged with at the Nigeria Tourism Development Corporation (NTDC), which I have had the privilege of leading for over half a decade, and this has inspired both our mediations on these close interconnections and the design of a number of programs. These include Tour Nigeria and Nigerian Flavors among others which have been designed to enhance domestic and inbound tourism in the country.
As such, it is very inspiring to be part of a larger, international conversation on how to advance the frontiers of this practice, led by the Federal Ministry of Information and Culture, and at this crucial time in the history of our country and the whole world.
It goes without saying that the world has been extremely impacted and disrupted by the advent of natural phenomena, including COVID-19 and climate change, the former having caused very palpable effects on the global economy which, until recent reversals, had caused many sectors to lose up to 80% in value. This has happened in a chain of industries, such as those involved in creativity and hospitality, among others.
Similarly, human activity over the past few decades has produced consequences that have not only resulted in the growth of wealth and nations, but also a massive carbon footprint that has altered the climate in ways that require urgent actions to prevent the erosion of nature. the environment and the world in which we live.
Yet, with healing following the human capacity for resilience, there is a need for a more sustainable approach to recovery – as noted earlier, developing new strategies to recover from lost ground and create new value that stimulates stronger economic growth...
< /p>
The nexus between culture, creative industries and tourism is one we have been very boldly engaged with at the Nigeria Tourism Development Corporation (NTDC), which I have had the privilege of leading for over half a decade, and this has inspired both our mediations on these close interconnections and the design of a number of programs. These include Tour Nigeria and Nigerian Flavors among others which have been designed to enhance domestic and inbound tourism in the country.
Advancing the conversation
Following major upheavals in the human experience, there is certainly a need to rethink tourism and lay the foundations to make it much more sustainable. It is a critical aspect of economic activity, involving many interrelated industries, upon which many livelihoods depend, alongside the well-being of communities and nations.
The need for a recalibration of approach is what informed the convening of a global conversation on "Linking Tourism, Culture and Creative Industries: Pathways to Recovery and Inclusive Development", which would be held in Lagos from 14 to 16 November at the National Theater in Iganmu. This will see the participation of a wide range of tourism actors and stakeholders from around the world.
The nexus between culture, creative industries and tourism is one we have been very boldly engaged with at the Nigeria Tourism Development Corporation (NTDC), which I have had the privilege of leading for over half a decade, and this has inspired both our mediations on these close interconnections and the design of a number of programs. These include Tour Nigeria and Nigerian Flavors among others which have been designed to enhance domestic and inbound tourism in the country.
As such, it is very inspiring to be part of a larger, international conversation on how to advance the frontiers of this practice, led by the Federal Ministry of Information and Culture, and at this crucial time in the history of our country and the whole world.
It goes without saying that the world has been extremely impacted and disrupted by the advent of natural phenomena, including COVID-19 and climate change, the former having caused very palpable effects on the global economy which, until recent reversals, had caused many sectors to lose up to 80% in value. This has happened in a chain of industries, such as those involved in creativity and hospitality, among others.
Similarly, human activity over the past few decades has produced consequences that have not only resulted in the growth of wealth and nations, but also a massive carbon footprint that has altered the climate in ways that require urgent actions to prevent the erosion of nature. the environment and the world in which we live.
Yet, with healing following the human capacity for resilience, there is a need for a more sustainable approach to recovery – as noted earlier, developing new strategies to recover from lost ground and create new value that stimulates stronger economic growth...
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