Etro Pre-Fall 2023
Marco De Vincenzo's vision as Etro's creative helm takes shape: for the pre -fall 2023, the designer unveiled a cohesive, chic effort that offered greater clarity on the design seeds he sowed in his debut collection in September.
This second range confirmed that the new Etro was younger, sharper in its silhouettes and rich in texture. As De Vincenzo had more time to familiarize himself with the brand, he showed an even stronger determination to put the Italian company's textile heritage at the heart of his designs. (It's no coincidence that he placed the lookbook images in the impressive library at Etro's Milan headquarters, filled with textile tomes dating back to the 19th century.)
Keeping his flagship collection, De Vincenzo eschewed the longstanding association between Etro and paisley in favor of the quirky, tapestry-like patterns and graphic prints with a 70s flavor. geometric shapes, cropped proportions and cropped hemlines.
The visual force of the patterns could have been overwhelmed, but De Vincenzo's main contribution to Etro until now has been his emphasis on simple, classic shapes.
Cue cropped tops, mini skirts and simple dresses with lace details as well as midi dresses prints and separates like bomber jackets and shirts. A look that paired a figure-hugging graphic knit with a fur miniskirt was chic in its simplicity and tactile contrast.
Focusing on the masculine codes that are part of Etro's heritage, De Vincenzo included a series of velvet suits and gave the brand's signature striped shirts a feminine twist in ruffled dresses. He splashed florals on printed organza to amp up the romantic vibe, and experimented with denim patchworks for more everyday options.
"This is one or two pieces [per look] so as not to confuse the codes, which in this moment for me is important to keep clean so people can read them.… I'm obsessed with lost opportunities, and I believe a cleaner approach can bring back attention to the things that Etro has done in the past,” De Vincenzo said during a walk-through.
Other key contributions were the exploration of monochrome looks and an overhaul of accessories. For the former, he imagined delicate floral embroideries that could nod to the brand also in black pieces that clean up the palette, as seen on a micro vest and trench coat. For the latter, De Vincenzo has put his 20 years of experience in designing handbags to good use - he retains his role within the Fendi leather goods design department - by developing new shapes, such as the sophisticated Vela bag which finished this collection strong and neat.
Marco De Vincenzo's vision as Etro's creative helm takes shape: for the pre -fall 2023, the designer unveiled a cohesive, chic effort that offered greater clarity on the design seeds he sowed in his debut collection in September.
This second range confirmed that the new Etro was younger, sharper in its silhouettes and rich in texture. As De Vincenzo had more time to familiarize himself with the brand, he showed an even stronger determination to put the Italian company's textile heritage at the heart of his designs. (It's no coincidence that he placed the lookbook images in the impressive library at Etro's Milan headquarters, filled with textile tomes dating back to the 19th century.)
Keeping his flagship collection, De Vincenzo eschewed the longstanding association between Etro and paisley in favor of the quirky, tapestry-like patterns and graphic prints with a 70s flavor. geometric shapes, cropped proportions and cropped hemlines.
The visual force of the patterns could have been overwhelmed, but De Vincenzo's main contribution to Etro until now has been his emphasis on simple, classic shapes.
Cue cropped tops, mini skirts and simple dresses with lace details as well as midi dresses prints and separates like bomber jackets and shirts. A look that paired a figure-hugging graphic knit with a fur miniskirt was chic in its simplicity and tactile contrast.
Focusing on the masculine codes that are part of Etro's heritage, De Vincenzo included a series of velvet suits and gave the brand's signature striped shirts a feminine twist in ruffled dresses. He splashed florals on printed organza to amp up the romantic vibe, and experimented with denim patchworks for more everyday options.
"This is one or two pieces [per look] so as not to confuse the codes, which in this moment for me is important to keep clean so people can read them.… I'm obsessed with lost opportunities, and I believe a cleaner approach can bring back attention to the things that Etro has done in the past,” De Vincenzo said during a walk-through.
Other key contributions were the exploration of monochrome looks and an overhaul of accessories. For the former, he imagined delicate floral embroideries that could nod to the brand also in black pieces that clean up the palette, as seen on a micro vest and trench coat. For the latter, De Vincenzo has put his 20 years of experience in designing handbags to good use - he retains his role within the Fendi leather goods design department - by developing new shapes, such as the sophisticated Vela bag which finished this collection strong and neat.
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