EXCLUSIVE: Barbie taps Hilary MacMillan for ready-to-wear collaboration for women and girls
The Barbiecore style will soon run out of steam. This week, Barbie (Mattel) launched another ready-to-wear collaboration, teaming up with Canadian brand Hilary MacMillan for an exclusive collaborative collection for women and girls.
"We're thrilled to finally announce our collaboration with Barbie. The collection, titled 'Shades of Pink,' is the ultimate Barbiecore, truly tapping into the coveted dopamine dressing trend. We've reinvented the classics of the brand to take you back to generations past with the ultimate celebration of joyful nostalgia. For me, Barbie was a staple of my childhood and I wanted to bring the consumer back to those pivotal moments of carefree. Barbie is such a feminist icon and we have created pieces to empower women and children through the power of pink,” founder and designer MacMillan told WWD.
Barbie x Hilary MacMillan looks. Courtesy
Preparing the highly anticipated Barbie movie starring Margot Robbie and Ryan Gosling, slated for release in summer 2023, the Hilary MacMillan x Barbie 15-piece collection features 11 women and four girls who are vegan, cruelty-free, and all sizes from ready-to-wear styles (XS to 4X) inspired by Barbie across generations in iconic Barbie pink hues. Women's styles, priced at $125-$280, include styles such as a knit dress, knit leisure set, blouse, split hem pants, plaid blazer, Daisy wrap coat and a faux fur coat. Plus, coordinating styles for women and kids (including kids and toddlers) include the Barbie Knit Cardigan, Plaid Miniskirt, Trench Coat, and Varsity Jacket. The children's assortment costs between $85 and $135.
The Hilary MacMillan x Barbie collection is set to launch on August 11 exclusively on the ready-to-wear brand's e-commerce, as well as at its new Barbie closet-themed concept store in Toronto, which will open on even head to the Bloor Street shopping district.
The Barbiecore style will soon run out of steam. This week, Barbie (Mattel) launched another ready-to-wear collaboration, teaming up with Canadian brand Hilary MacMillan for an exclusive collaborative collection for women and girls.
"We're thrilled to finally announce our collaboration with Barbie. The collection, titled 'Shades of Pink,' is the ultimate Barbiecore, truly tapping into the coveted dopamine dressing trend. We've reinvented the classics of the brand to take you back to generations past with the ultimate celebration of joyful nostalgia. For me, Barbie was a staple of my childhood and I wanted to bring the consumer back to those pivotal moments of carefree. Barbie is such a feminist icon and we have created pieces to empower women and children through the power of pink,” founder and designer MacMillan told WWD.
Barbie x Hilary MacMillan looks. Courtesy
Preparing the highly anticipated Barbie movie starring Margot Robbie and Ryan Gosling, slated for release in summer 2023, the Hilary MacMillan x Barbie 15-piece collection features 11 women and four girls who are vegan, cruelty-free, and all sizes from ready-to-wear styles (XS to 4X) inspired by Barbie across generations in iconic Barbie pink hues. Women's styles, priced at $125-$280, include styles such as a knit dress, knit leisure set, blouse, split hem pants, plaid blazer, Daisy wrap coat and a faux fur coat. Plus, coordinating styles for women and kids (including kids and toddlers) include the Barbie Knit Cardigan, Plaid Miniskirt, Trench Coat, and Varsity Jacket. The children's assortment costs between $85 and $135.
The Hilary MacMillan x Barbie collection is set to launch on August 11 exclusively on the ready-to-wear brand's e-commerce, as well as at its new Barbie closet-themed concept store in Toronto, which will open on even head to the Bloor Street shopping district.
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