EXCLUSIVE: Better Not Younger launches thickening hair patch
Better Not Younger, a hair care brand for aging locks, is launching a new product format for treat hair thinning and loss: patches.
The idea for the new $79 Superpower Thickening Hairpatches came from the founder of Better Not Younger Sonsoles Gonzales after speaking with women on their hair loss journey.
"One thing I kept hearing in small groups and talking to women is that 'they would automatically go away…, "I know my hair is thinning because I see less hair on my temples," she said. "That's kind of the trigger, the place where it see."
Related ArticlesAccording to Gonzales, women are more likely to see thinning hair in this area compared to men in due to traction alopecia, which can be caused by pulling hair in tight hair styles like buns or ponytails continuously over time. With this in mind, she wanted to create a product that would specifically target this area.
"We thought of the patch for several reasons. The patch is a different way to apply and is going to give you better results because you're going to have longer contact with the active ingredients for longer and you avoid the evaporation that can happen with a serum or other topical,” Gonzales told WWD. , because it's such a specific area they're looking for, it also gives them the feeling that, 'OK, I'm tackling that problem there.'"
The patches are formulated with capixyl, a blend of acetyl tetrapeptide, dextran and extract of red clover flower, which is intended to combat hair loss. Centella asiatica aims to nourish and soothe the scalp, while red ginseng promotes healthy strands and scalp.
While transdermal patches from brands like The Good Patch and Torch'd by Isaac Boots have become popular Increasingly popular in the wellness industry, this option differs in terms of format. It uses no sticking agents and has a serum-like texture so it doesn't pull on strands.
For best results, the brand recommends customers use the patch every other day for 12 weeks; or daily for two weeks, then every other day for eight weeks for faster results. Gonzales noted that regular users will see the best results.
The product, which was launched on Ulta Beauty's website and will be available in stores from the retailer in August during National Hair Loss Awareness Month, is expected to reach between $2 million and $3 million in retail sales in the first year.
Better Not Younger, a hair care brand for aging locks, is launching a new product format for treat hair thinning and loss: patches.
The idea for the new $79 Superpower Thickening Hairpatches came from the founder of Better Not Younger Sonsoles Gonzales after speaking with women on their hair loss journey.
"One thing I kept hearing in small groups and talking to women is that 'they would automatically go away…, "I know my hair is thinning because I see less hair on my temples," she said. "That's kind of the trigger, the place where it see."
Related ArticlesAccording to Gonzales, women are more likely to see thinning hair in this area compared to men in due to traction alopecia, which can be caused by pulling hair in tight hair styles like buns or ponytails continuously over time. With this in mind, she wanted to create a product that would specifically target this area.
"We thought of the patch for several reasons. The patch is a different way to apply and is going to give you better results because you're going to have longer contact with the active ingredients for longer and you avoid the evaporation that can happen with a serum or other topical,” Gonzales told WWD. , because it's such a specific area they're looking for, it also gives them the feeling that, 'OK, I'm tackling that problem there.'"
The patches are formulated with capixyl, a blend of acetyl tetrapeptide, dextran and extract of red clover flower, which is intended to combat hair loss. Centella asiatica aims to nourish and soothe the scalp, while red ginseng promotes healthy strands and scalp.
While transdermal patches from brands like The Good Patch and Torch'd by Isaac Boots have become popular Increasingly popular in the wellness industry, this option differs in terms of format. It uses no sticking agents and has a serum-like texture so it doesn't pull on strands.
For best results, the brand recommends customers use the patch every other day for 12 weeks; or daily for two weeks, then every other day for eight weeks for faster results. Gonzales noted that regular users will see the best results.
The product, which was launched on Ulta Beauty's website and will be available in stores from the retailer in August during National Hair Loss Awareness Month, is expected to reach between $2 million and $3 million in retail sales in the first year.
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