EXCLUSIVE: Bluebella Harnesses Self-Esteem for Valentine's Day
Bluebella has a new muse: self-esteem.
Not the kind of self-respect and self-confidence, but the English singer, songwriter and actress, whose real name is Rebecca Lucy Taylor. The London-based lingerie brand has teamed up with the artist for its Valentine's Day campaign, titled "Prioritise Pleasure," which also happens to be the name of a self-esteem song.
Self Esteem poses in Bluebella lingerie.Emily Bendell, founder and CEO of Bluebella, said the brand's partnership with Self Esteem was perfect union.
Related Galleries"We are big fans of her here at Bluebella and thought she would be a great partner in unapologetically celebrating femininity, body positivity and pleasure," Bendell told WWD. "We love Self Esteem's bold feminism, musicianship, and authentic journey toward self-love and self-acceptance. p>
"And Bluebella and Self Esteem share a lot of the same feminist values," the founder continued. “Part of Bluebella's mission is to redefine the conventional meaning of Valentine's Day. Valentine's Day has traditionally been a heteronormative festival that can feel negative and exclusionary to many. believe: sensuality as something possessed and unshared and celebrating love in all its wonderfully diverse forms.So each year we seek to reframe Valentine's Day as a holiday to celebrate self-love and passions many and varied that drive us."
Self-esteem in Bluebella's bras and underwear.Self Esteem — posing for the campaign in bright red lace bras and strappy black underwear from the brand's Spring 2023 Lingerie Collection — echoes the sentiment.
Bluebella has a new muse: self-esteem.
Not the kind of self-respect and self-confidence, but the English singer, songwriter and actress, whose real name is Rebecca Lucy Taylor. The London-based lingerie brand has teamed up with the artist for its Valentine's Day campaign, titled "Prioritise Pleasure," which also happens to be the name of a self-esteem song.
Self Esteem poses in Bluebella lingerie.Emily Bendell, founder and CEO of Bluebella, said the brand's partnership with Self Esteem was perfect union.
Related Galleries"We are big fans of her here at Bluebella and thought she would be a great partner in unapologetically celebrating femininity, body positivity and pleasure," Bendell told WWD. "We love Self Esteem's bold feminism, musicianship, and authentic journey toward self-love and self-acceptance. p>
"And Bluebella and Self Esteem share a lot of the same feminist values," the founder continued. “Part of Bluebella's mission is to redefine the conventional meaning of Valentine's Day. Valentine's Day has traditionally been a heteronormative festival that can feel negative and exclusionary to many. believe: sensuality as something possessed and unshared and celebrating love in all its wonderfully diverse forms.So each year we seek to reframe Valentine's Day as a holiday to celebrate self-love and passions many and varied that drive us."
Self-esteem in Bluebella's bras and underwear.Self Esteem — posing for the campaign in bright red lace bras and strappy black underwear from the brand's Spring 2023 Lingerie Collection — echoes the sentiment.
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