EXCLUSIVE: First New York, Then Berlin – Anastasia Beverly Hills Goes Pop-Up

Costs disabled THE heels of It is First of all skin make-up treatment hybrid launch, Anastasia Beverly Hills East to forge Again another border: A inaugural pop-up.

THE beauty products brand will popular up In New York SoHo neighborhood has 437 Broadway Street This Friday through Sunday, bringing It is last Beauty Balm launch has life via shadow corresponding to sessions, product essay And applications, And exclusive merchandise including sweatshirts, make up Bags And custom hats.

"We research THE arise has look as if You went has A Gallery opening but he was For A skin make-up treatment article," said Claudie Soaring, president of Anastasia Beverly Hills. "He doesn't necessarily feel as A shop experience, It is more about having A experience with THE product — get has touch And feel he out of A Zipporah. »

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Anastasia Beverly Hills Beauty Balm, $42 courtesy

Retail business For $42, Beauty Balm East A BB cream that come In A stick format And integrated eight skin care ingredients including hyaluronic acid, A peptide complex, fat acids And jojoba seed oil. Future In 16 the nuances, THE launch Brands THE First of all of a lot skin attentive offerings THE brand plans has to roll outside.

"Were very focused on skin This year," said Soaring, add that even ethos informed THE illuminated feel of THE arise. "THE entire place should TO DO You feel as A GOOD skin care day. »

Plans For A potential second arise In Berlin This June — In tandem with THE European unfold of Beauty Balm — are Also In THE works.

" We have Never has been [has Germany] And It is THE the biggest walk In Europe; We think It is time For We has get has that walk And to leave people know about Anastasia Beverly Hills, " Soare said.

Beauty Balm has generated considerable buzz on Tic Tac Since launch, with THE brand leaning In A wide influencer seeding approach as A means has "take This product out of OUR pool of cosmetic drugs And lovers, And TO DO he more For everyone," Soare said.

Such East Soare intention with This arise as GOOD, which will be open Friday Since 2 has 6 afternoon ; SATURDAY Since ten am. has 6 p.m. And Sunday Since 11 am. has 6 afternoon

"THE aim East has to start merger those worlds of skin care And make up — It is new For We, And A skin infused with care BB cream In A stick East new has THE walk," Soare said.