EXCLUSIVE: Louis Vuitton Picks Date for 2024 Cruise Show
IT'S A DATE: It's never too early to start planning cruises bound for 2023.
Nicolas Ghesquière has already set a date for Louis Vuitton: May 24. Other details are still under wraps, including geographic location and venue.
Artistic director of women's collections at Vuitton since 2013, Ghesquière typically selects an architectural marvel as a transporting backdrop for Vuitton cruise windows.
For the resort 2023 collection, he chose the Salk Institute in San Diego, a research center in atop a cliff that boasts a thin reflecting pool stretching between two identical rows of brutalist buildings, framing sweeping views of the Pacific Ocean.
Related GalleriesOver the years, Vuitton cruise shows have taken place at John Lautner's groovy Bob Hope Estate in Palm Springs, California; Oscar Niemeyer's otherworldly Brazilian MAC Niterói; Kyoto Miho Museum by Ieoh Ming Pei; the Maeght Foundation in Saint-Paul de Vence by Josep Lluís Sert, and the TWA Flight Center at JFK airport in New York by Eero Saarinen.
Cruise represents a key delivery for luxury brands as the collections have a long sales window on horseback over several seasons, and often dedicated campaigns and additional distribution via pop-up stores.
While destination shows were scuttled during the coronavirus pandemic, they've come back strong l last year when Chanel traveled to Monaco, Dior to Seville, Max Mara to Lisbon and Gucci to Puglia, to name a few.
Vuitton usually unveils its women's and men's spring and fall collections in Paris, but it also staged spinoff shows as far away as Bangkok, Miami, Shanghai and Aranya, China.
IT'S A DATE: It's never too early to start planning cruises bound for 2023.
Nicolas Ghesquière has already set a date for Louis Vuitton: May 24. Other details are still under wraps, including geographic location and venue.
Artistic director of women's collections at Vuitton since 2013, Ghesquière typically selects an architectural marvel as a transporting backdrop for Vuitton cruise windows.
For the resort 2023 collection, he chose the Salk Institute in San Diego, a research center in atop a cliff that boasts a thin reflecting pool stretching between two identical rows of brutalist buildings, framing sweeping views of the Pacific Ocean.
Related GalleriesOver the years, Vuitton cruise shows have taken place at John Lautner's groovy Bob Hope Estate in Palm Springs, California; Oscar Niemeyer's otherworldly Brazilian MAC Niterói; Kyoto Miho Museum by Ieoh Ming Pei; the Maeght Foundation in Saint-Paul de Vence by Josep Lluís Sert, and the TWA Flight Center at JFK airport in New York by Eero Saarinen.
Cruise represents a key delivery for luxury brands as the collections have a long sales window on horseback over several seasons, and often dedicated campaigns and additional distribution via pop-up stores.
While destination shows were scuttled during the coronavirus pandemic, they've come back strong l last year when Chanel traveled to Monaco, Dior to Seville, Max Mara to Lisbon and Gucci to Puglia, to name a few.
Vuitton usually unveils its women's and men's spring and fall collections in Paris, but it also staged spinoff shows as far away as Bangkok, Miami, Shanghai and Aranya, China.
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