EXCLUSIVE: Montblanc launches hotel-like flagship in Paris
Serious pen collectors can now lay down six figures in the most lavish setting imaginable, with sweeping views of the Arc de Triomphe over flower boxes blooming with picture-perfect roses.
A corner VIP suite is just one of the standout amenities at Montblanc's new hotel-like flagship boutique at 152 Avenue des Champs-Élysées in Paris.
The 2,400 square foot corner unit, which has housed a Montblanc boutique for 20 years, has just reopened after a major renovation and expansion to accommodate a new concept that merges retail with hospitality.
“We really wanted to deepen our retail experience by drawing inspiration from how luxury boutique hotels today offer such an immersive and multi-faceted universe,” explained Nicolas Baretzki, Managing Director of Montblanc , in an interview, describing a place "where customers can get away from it all, disconnect, relax.
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The entrance to the Montblanc boutique, with its mosaic threshold. Davide Leggio"When you have a great stay at your favorite boutique hotel, you never want to leave," he added, recalling the lyrics to a famous Eagles song. "We hope our customers feel the same when they visit."
Visitors to Montblanc Suite 4810, the number representing the elevation in meters of Europe's famous snow-capped mountain, descend on a mosaic threshold like those found in palaces or the famous covered passages of Paris , and are invited to "check in" at a retro wooden reception desk.
Here, vendors can direct visitors to what they might be looking for, or take them on a tour of the 116-year-old German luxury brand, from its iconic resin writing instruments to watches , leather goods and other personal accessories. .
Products are scattered throughout the airy ground floor, but there's plenty to discover, from the 'ink bar', where visitors can test out a range of quirky nibs and colors with fountain pens from the size of a cigar, to a wall niche displaying Montblanc's latest collectible: a hand-carved ebony pen in the shape of a wandering stick from its Writers Edition dedicated to the Brothers Grimm, priced at 40,300 euros.
High-rollers can be escorted directly upstairs to the VIP lounges via an elevator dressed in sparkling black, a nod to its iconic Meisterstück pen, and illuminated with calligraphic animations. Or they can stroll on the pale hardwood floors, the same ones found in Montblanc'...
Serious pen collectors can now lay down six figures in the most lavish setting imaginable, with sweeping views of the Arc de Triomphe over flower boxes blooming with picture-perfect roses.
A corner VIP suite is just one of the standout amenities at Montblanc's new hotel-like flagship boutique at 152 Avenue des Champs-Élysées in Paris.
The 2,400 square foot corner unit, which has housed a Montblanc boutique for 20 years, has just reopened after a major renovation and expansion to accommodate a new concept that merges retail with hospitality.
“We really wanted to deepen our retail experience by drawing inspiration from how luxury boutique hotels today offer such an immersive and multi-faceted universe,” explained Nicolas Baretzki, Managing Director of Montblanc , in an interview, describing a place "where customers can get away from it all, disconnect, relax.
Related Galleries
The entrance to the Montblanc boutique, with its mosaic threshold. Davide Leggio"When you have a great stay at your favorite boutique hotel, you never want to leave," he added, recalling the lyrics to a famous Eagles song. "We hope our customers feel the same when they visit."
Visitors to Montblanc Suite 4810, the number representing the elevation in meters of Europe's famous snow-capped mountain, descend on a mosaic threshold like those found in palaces or the famous covered passages of Paris , and are invited to "check in" at a retro wooden reception desk.
Here, vendors can direct visitors to what they might be looking for, or take them on a tour of the 116-year-old German luxury brand, from its iconic resin writing instruments to watches , leather goods and other personal accessories. .
Products are scattered throughout the airy ground floor, but there's plenty to discover, from the 'ink bar', where visitors can test out a range of quirky nibs and colors with fountain pens from the size of a cigar, to a wall niche displaying Montblanc's latest collectible: a hand-carved ebony pen in the shape of a wandering stick from its Writers Edition dedicated to the Brothers Grimm, priced at 40,300 euros.
High-rollers can be escorted directly upstairs to the VIP lounges via an elevator dressed in sparkling black, a nod to its iconic Meisterstück pen, and illuminated with calligraphic animations. Or they can stroll on the pale hardwood floors, the same ones found in Montblanc'...
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