EXCLUSIVE: Free People 'Daisy Jones and the Six' Capsule Collection
To celebrate the premiere of Amazon Prime Video's television series adaptation of the hit novel by Taylor Jenkins Redi "Daisy Jones & the Six," which debuted Friday and features Riley Keough, Suki, Waterhouse, Sam Claflin, Josh Whitehouse, Camila Morrone and more, Free People unveils an exclusive capsule collection of ready-to-wear and accessories inspired by 70s rock from the series. élan.
"The people at Prime Video contacted us about two years ago. They said that they were getting ready to embark on this film adaptation and asked if we somehow wanted to partner with any style recommendations and we said "absolutely," Free People's head of merchandising Jack Reynolds told WWD.
Related GalleriesAlthough not labeled as official "Free People x Daisy Jones & the Six" or "Amazon Prime Video x "Free People" collaborations, the project marks the Urban Outfitters Inc.-owned brand's first foray into working closely with (and drawing inspiration from) the streaming service's show.
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Riley Keough as Daisy Jones for Free People's "Daisy Jones & the Six" capsule collection.For "Daisy Jones & the Six", Free People's internal team not only curated the exclusive line, with Keough portraying her character Daisy Jones for the capsule campaign, but also worked with costume designer Denise Wingate to provide a selection of iconic Free People clothing for the show's wardrobe.
>"[Wingate] was obviously a big fan of the brand and thought there would be a fit natural, and we tend to agree," Reynolds said. "I think for us it was less about a costume angle and more about lending our signature styles to the show and making sure that the characters were well represented. In terms of collaboration, I don't want it to feel like costume design, but rather a great way to show off our heritage fashion in a new and unique way and tap into the proverbial zeitgeist. More than anything, who doesn't love a bit of rock'n'roll?"
Free People's limited-edition capsule launches March 13 and consists of 50 loan items -à-porter, styles of shoes and accessories that are inspired by the modern and bohemian signatures of the brand mixed with t ...
To celebrate the premiere of Amazon Prime Video's television series adaptation of the hit novel by Taylor Jenkins Redi "Daisy Jones & the Six," which debuted Friday and features Riley Keough, Suki, Waterhouse, Sam Claflin, Josh Whitehouse, Camila Morrone and more, Free People unveils an exclusive capsule collection of ready-to-wear and accessories inspired by 70s rock from the series. élan.
"The people at Prime Video contacted us about two years ago. They said that they were getting ready to embark on this film adaptation and asked if we somehow wanted to partner with any style recommendations and we said "absolutely," Free People's head of merchandising Jack Reynolds told WWD.
Related GalleriesAlthough not labeled as official "Free People x Daisy Jones & the Six" or "Amazon Prime Video x "Free People" collaborations, the project marks the Urban Outfitters Inc.-owned brand's first foray into working closely with (and drawing inspiration from) the streaming service's show.
>
Riley Keough as Daisy Jones for Free People's "Daisy Jones & the Six" capsule collection.For "Daisy Jones & the Six", Free People's internal team not only curated the exclusive line, with Keough portraying her character Daisy Jones for the capsule campaign, but also worked with costume designer Denise Wingate to provide a selection of iconic Free People clothing for the show's wardrobe.
>"[Wingate] was obviously a big fan of the brand and thought there would be a fit natural, and we tend to agree," Reynolds said. "I think for us it was less about a costume angle and more about lending our signature styles to the show and making sure that the characters were well represented. In terms of collaboration, I don't want it to feel like costume design, but rather a great way to show off our heritage fashion in a new and unique way and tap into the proverbial zeitgeist. More than anything, who doesn't love a bit of rock'n'roll?"
Free People's limited-edition capsule launches March 13 and consists of 50 loan items -à-porter, styles of shoes and accessories that are inspired by the modern and bohemian signatures of the brand mixed with t ...
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