Fendi Casa expands its offer, the contract grows

MILAN — The Fendi Casa collection is growing, reflecting the growing desire of Fendi customers to make part of the brand's lifestyle, according to Alberto Da Passano.

The CEO of Fashion Furniture Design, or FF Design, the Design Holding and Fendi joint venture created in 2021 to produce and distribute the Casa collections, highlighted during a visit to the brand's sprawling flagship in Milan the many references that linked the furniture to the Rome-based luxury brand. "Every piece, every accessory and object is consistent with Fendi's luxury style and positioning," said Da Passano.

For example, during Design Week, Fendi Casa presented The Peekasit sofa in collaboration with the Controvento design studio, inspired by Fendi's iconic Peekaboo bag. It's structured in leather and featured in the store with plush sheepskin padding. Da Passano pointed out that it has metal and leather details similar to those of the Peekaboo bag.

The Blow Up sofa, also by Controvento, is a modular sofa that revisits the Pequin pattern.

The new Fendi Casa 2023 collection. Silvia Rivoltella

Located in an iconic building in Milan's Piazza della Scala, the 7,560 square foot store with 13 windows opened last year, marking a key step in the evolution of a...