Firmenich Unveils Colour-Coordinated Scent, Inspired by Pantone
COLOR COORDINATE: Pantone Color of the Year 2023 now has a scent facet.
Viva Magenta Pantone 18-1750, the winner, was chosen for its connection to nature, its duration through the centuries and into the future.
Swiss fragrance and flavor manufacturer Firmenich has teamed up with Pantone to create an inspired fragrance of the tint. Called Live Bold Eau, it is meant to capture "the exuberance, optimism and rebellious spirit of Viva Magenta," Firmenich said in a statement released Wednesday.
The fragrance, formulated by lead perfumer Gabriela Chelariu, includes ingredients such as Dragon Fruit Smell-the -Taste, exclusive to Firmenich, which has partnered with trend agency LSN Future Laboratory to identify trends and explore sensory partnerships.
Related Galleries"Our report showed that strength and optimism, characteristics expressed by Viva Magenta, were core values that we should embrace in the future,” said Ilaria Resta, President of Global Fragrance at Firmenich.In the statement, she called Live Bold “the perfect olfactory representation to bring these values to life.”
>"Together, color and fragrance help create a multi-sensory and unforgettable experience for consumers", Chelariu said. “Both have the power to leave an imprint on us physically and emotionally. When the two are actively merged in creation, it can lead to the discovery of new sensations.”
She had the full spectrum of magenta in mind, which led her to add chords of beetroot and magenta vetiver to the scent.
There is also a Live Bold scented candle. The fragrance and candle formulations contain Emotivewaves Energy, 100% natural essential oils created by Firmenich, believed to evoke specific emotions. The candle scent also includes an Emotiboost Energy accord, to generate specific emotional responses, the company explained.
Live Bold took on another dimension, digital, by entering the Metaverse, via framevr.io/ colorofthe year.
COLOR COORDINATE: Pantone Color of the Year 2023 now has a scent facet.
Viva Magenta Pantone 18-1750, the winner, was chosen for its connection to nature, its duration through the centuries and into the future.
Swiss fragrance and flavor manufacturer Firmenich has teamed up with Pantone to create an inspired fragrance of the tint. Called Live Bold Eau, it is meant to capture "the exuberance, optimism and rebellious spirit of Viva Magenta," Firmenich said in a statement released Wednesday.
The fragrance, formulated by lead perfumer Gabriela Chelariu, includes ingredients such as Dragon Fruit Smell-the -Taste, exclusive to Firmenich, which has partnered with trend agency LSN Future Laboratory to identify trends and explore sensory partnerships.
Related Galleries"Our report showed that strength and optimism, characteristics expressed by Viva Magenta, were core values that we should embrace in the future,” said Ilaria Resta, President of Global Fragrance at Firmenich.In the statement, she called Live Bold “the perfect olfactory representation to bring these values to life.”
>"Together, color and fragrance help create a multi-sensory and unforgettable experience for consumers", Chelariu said. “Both have the power to leave an imprint on us physically and emotionally. When the two are actively merged in creation, it can lead to the discovery of new sensations.”
She had the full spectrum of magenta in mind, which led her to add chords of beetroot and magenta vetiver to the scent.
There is also a Live Bold scented candle. The fragrance and candle formulations contain Emotivewaves Energy, 100% natural essential oils created by Firmenich, believed to evoke specific emotions. The candle scent also includes an Emotiboost Energy accord, to generate specific emotional responses, the company explained.
Live Bold took on another dimension, digital, by entering the Metaverse, via framevr.io/ colorofthe year.
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