Fox-Owned Tubi Expands Free Streaming Service to Five Latin American Countries
Tubi, the ad-supported free streaming service owned by Fox, is now available in Costa Rica, Ecuador, El Salvador, Guatemala and Panama - an expansion that has doubled its global footprint and signals the company's interest in attracting more Latin American viewers.
Consumers in these five Latin American countries now have access to Tubi's library and will be able to watch titles - with subtitles or dubbed into Spanish - on a variety of devices such as desktops, iPhones, iPads, Apple TVs, LG TVs, Samsung TVs, Roku TVs, Amazon Fire TV Stick devices, VIDAA Smart OS on Hisense TVs, Google TV and other Android TV OS devices, and Microsoft Store on Windows. Ecuador is the only country where Roku is not supported.
In addition to free movies like "The Green Hornet", "Hellboy", "American Psycho" and others, viewers in the five countries can also stream regionally produced TV series such as "Bienvenida Realidad", "Atrapada" and "El Sexo Debil," as well as local versions of "The Nanny," "Bewitched" and "Married with Children." Tubi will also feature "L.A.'s Finest" and "Masters of Sex" TV series.
Tubi took longer to expand to other countries than its competitors. Disney+ has launched in over 80 countries and is targeting a total of 160 countries by 2023. Netflix is streaming in 190 countries. Tubi is available in the United States, Canada, Mexico, New Zealand and Australia, as well as the five other Latin American countries mentioned above.
Tubi's expansion into Latin America puts it in a better position in the race for global expansion, as Latin America is a growing market and a high priority for streaming services. LABS (Latin America Business Stories) predicted that streaming subscriptions in Latin America will more than double over the next three years, reaching 110 million viewers in 2025. The company told TechCrunch that continued expansion in Latin America is not yet determined.
“We are thrilled to launch our platform in these five Latin American countries, offering viewers a mix of locally produced content, Spanish language favorites and Hollywood titles,” said Adam Lewinson, Chief Content Officer of Tubi, in a press release. statement. "We look forward to expanding deeper into Latin America following the resounding success of Tubi in Mexico, which has seen phenomenal growth in such a short time."
Tubi launched in Mexico in 2021, offering viewers a Spanish-localized app in partnership with TV Azteca, a media company in Mexico with four television networks. Tubi boasted in Thursday's announcement that the streaming service had seen total viewing time in Mexico increase 60% year-over-year and total viewership increase 40% year-over-year. year after year.
Fox announced in its fourth quarter results yesterday that Tubi saw an increase in monthly active users (MAUs) of nearly 40%. In the previous quarter, the streamer announced a total of 51 million active users. Last year, Tubi had 33 million.
CEO Lachlan Murdoch remarked on Wednesday's earnings call, "We will continue to invest wisely in Tubi with the goal of reaching $1 billion in revenue over the next two years."
Fox acquired Tubi in 2020 for $440 million and will continue to invest in the platform. Over the past year, the service has seen 45% revenue growth.
Tubi, the ad-supported free streaming service owned by Fox, is now available in Costa Rica, Ecuador, El Salvador, Guatemala and Panama - an expansion that has doubled its global footprint and signals the company's interest in attracting more Latin American viewers.
Consumers in these five Latin American countries now have access to Tubi's library and will be able to watch titles - with subtitles or dubbed into Spanish - on a variety of devices such as desktops, iPhones, iPads, Apple TVs, LG TVs, Samsung TVs, Roku TVs, Amazon Fire TV Stick devices, VIDAA Smart OS on Hisense TVs, Google TV and other Android TV OS devices, and Microsoft Store on Windows. Ecuador is the only country where Roku is not supported.
In addition to free movies like "The Green Hornet", "Hellboy", "American Psycho" and others, viewers in the five countries can also stream regionally produced TV series such as "Bienvenida Realidad", "Atrapada" and "El Sexo Debil," as well as local versions of "The Nanny," "Bewitched" and "Married with Children." Tubi will also feature "L.A.'s Finest" and "Masters of Sex" TV series.
Tubi took longer to expand to other countries than its competitors. Disney+ has launched in over 80 countries and is targeting a total of 160 countries by 2023. Netflix is streaming in 190 countries. Tubi is available in the United States, Canada, Mexico, New Zealand and Australia, as well as the five other Latin American countries mentioned above.
Tubi's expansion into Latin America puts it in a better position in the race for global expansion, as Latin America is a growing market and a high priority for streaming services. LABS (Latin America Business Stories) predicted that streaming subscriptions in Latin America will more than double over the next three years, reaching 110 million viewers in 2025. The company told TechCrunch that continued expansion in Latin America is not yet determined.
“We are thrilled to launch our platform in these five Latin American countries, offering viewers a mix of locally produced content, Spanish language favorites and Hollywood titles,” said Adam Lewinson, Chief Content Officer of Tubi, in a press release. statement. "We look forward to expanding deeper into Latin America following the resounding success of Tubi in Mexico, which has seen phenomenal growth in such a short time."
Tubi launched in Mexico in 2021, offering viewers a Spanish-localized app in partnership with TV Azteca, a media company in Mexico with four television networks. Tubi boasted in Thursday's announcement that the streaming service had seen total viewing time in Mexico increase 60% year-over-year and total viewership increase 40% year-over-year. year after year.
Fox announced in its fourth quarter results yesterday that Tubi saw an increase in monthly active users (MAUs) of nearly 40%. In the previous quarter, the streamer announced a total of 51 million active users. Last year, Tubi had 33 million.
CEO Lachlan Murdoch remarked on Wednesday's earnings call, "We will continue to invest wisely in Tubi with the goal of reaching $1 billion in revenue over the next two years."
Fox acquired Tubi in 2020 for $440 million and will continue to invest in the platform. Over the past year, the service has seen 45% revenue growth.
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