Frankies Bikinis and Victoria's Secret Collaborate for Swimwear Collection
Frankies Bikinis and Victoria's Secret are teaming up for a swimwear collaboration, called Frankies Bikinis by Victoria's Secret.< /p>
It will launch on VictoriasSecret.com on Wednesday and in select Victoria's Secret stores on Thursday.
Victoria's Secret has made an $18 million minority investment in Los Angeles-based brand Frankies Bikinis last March, giving the company a bigger piece of the fast-growing swimwear category, and marking a turning point in the lingerie giant's comeback strategy, which began four years ago and included the reintroduction of swimwear.
The new collection includes a variety of one-piece swimsuits and bikinis, as well as shorts loungewear and tank top with details - including wings - and colors inspired by Victoria's Secret. There are 13 different styles in total in prints, soft pinks, baby blues and whites. Prices range from $45 to $85 and sizes range from XS to XL. The line is made in Colombia.
Related GalleriesThe Victoria's Secret collaboration is more affordable than the main line Frankies Bikinis, where swimsuits start to around $80.
Frankies Bikinis for Victoria's Secret.British-born Kate Bellm photographed the campaign in Cabo San Lucas, Mexico, inspired by Frankies Bikinis founder, Francesca Aiello's earliest memories of shopping at Victoria's Secret. The campaign features seven different models with different sizes and stories.
"It was a dream to create these pieces for Victoria's Secret and such a looping moment. It made me recalls when I was younger browsing through Victoria's Secret swim catalogs with my mom every summer and finding pieces I knew I would cherish forever. I hope to evolve that same sentimental sentiment through this collection," said said Aiello, who founded Frankies Bikinis in 2012.
Frankies Bikinis and Victoria's Secret are teaming up for a swimwear collaboration, called Frankies Bikinis by Victoria's Secret.< /p>
It will launch on VictoriasSecret.com on Wednesday and in select Victoria's Secret stores on Thursday.
Victoria's Secret has made an $18 million minority investment in Los Angeles-based brand Frankies Bikinis last March, giving the company a bigger piece of the fast-growing swimwear category, and marking a turning point in the lingerie giant's comeback strategy, which began four years ago and included the reintroduction of swimwear.
The new collection includes a variety of one-piece swimsuits and bikinis, as well as shorts loungewear and tank top with details - including wings - and colors inspired by Victoria's Secret. There are 13 different styles in total in prints, soft pinks, baby blues and whites. Prices range from $45 to $85 and sizes range from XS to XL. The line is made in Colombia.
Related GalleriesThe Victoria's Secret collaboration is more affordable than the main line Frankies Bikinis, where swimsuits start to around $80.
Frankies Bikinis for Victoria's Secret.British-born Kate Bellm photographed the campaign in Cabo San Lucas, Mexico, inspired by Frankies Bikinis founder, Francesca Aiello's earliest memories of shopping at Victoria's Secret. The campaign features seven different models with different sizes and stories.
"It was a dream to create these pieces for Victoria's Secret and such a looping moment. It made me recalls when I was younger browsing through Victoria's Secret swim catalogs with my mom every summer and finding pieces I knew I would cherish forever. I hope to evolve that same sentimental sentiment through this collection," said said Aiello, who founded Frankies Bikinis in 2012.
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