Frida Kahlo's art finds its permanent place in the metaverse
The art, artifacts, and untold family stories of world-renowned Mexican painter Frida Kahlo are digitized and uploaded to the Metaverse.
Interview
The family of world-renowned painter Frida Kahlo has released previously unseen artwork and memorabilia related to the artist to the metaverse. The content debuted in a permanent exhibit during the third annual Metaverse Art Week at Decentraland, held August 24-28.
Metaverse users can now experience art, as well as personal anecdotes told by close family members in a digital replica of the "Red House". The house represents the real-life version of the Red House, owned by the family, which stands in Mexico City.
The Red House at Decentraland. Source: EzelHowever, in the metaverse version of the Red House, each piece depicts little-known parts of the artist's life before his infamous relationship with Mexican painter Diego Rivera.
Luke McFarlane, co-founder of Ezel, the archival records company, explained:
"The first 20 years will be represented in this house. It sets up a lot of his struggles and adversities, but also his drive and passion for life; between polio, coming of age and a serious bus crash.”
Friend of the Kahlo family and co-founder of Ezel, Pedro Quinzaños Cancino, told Cointelegraph in an interview that the family has reservations about releasing certain personal information to the public.
"When I started talking to Mara [Frida Kahlo's great-grand-niece], there was some resistance from the family."
The effects of the global pandemic and private developments within the family prompted them to try their luck with emerging technologies to tell stories that might otherwise soon fade away.
Cancino said he immediately saw an opportunity where blockchain could be useful.
“Blockchain is a perfect tool to really lock down the real family story and get it out there without any type of change from the media or third parties.”
The founders of Ezel said they have collected nearly 800 different pieces that belonged to Frida, including sketches, original artwork and more.
The art, artifacts, and untold family stories of world-renowned Mexican painter Frida Kahlo are digitized and uploaded to the Metaverse.
Interview
The family of world-renowned painter Frida Kahlo has released previously unseen artwork and memorabilia related to the artist to the metaverse. The content debuted in a permanent exhibit during the third annual Metaverse Art Week at Decentraland, held August 24-28.
Metaverse users can now experience art, as well as personal anecdotes told by close family members in a digital replica of the "Red House". The house represents the real-life version of the Red House, owned by the family, which stands in Mexico City.
The Red House at Decentraland. Source: EzelHowever, in the metaverse version of the Red House, each piece depicts little-known parts of the artist's life before his infamous relationship with Mexican painter Diego Rivera.
Luke McFarlane, co-founder of Ezel, the archival records company, explained:
"The first 20 years will be represented in this house. It sets up a lot of his struggles and adversities, but also his drive and passion for life; between polio, coming of age and a serious bus crash.”
Friend of the Kahlo family and co-founder of Ezel, Pedro Quinzaños Cancino, told Cointelegraph in an interview that the family has reservations about releasing certain personal information to the public.
"When I started talking to Mara [Frida Kahlo's great-grand-niece], there was some resistance from the family."
The effects of the global pandemic and private developments within the family prompted them to try their luck with emerging technologies to tell stories that might otherwise soon fade away.
Cancino said he immediately saw an opportunity where blockchain could be useful.
“Blockchain is a perfect tool to really lock down the real family story and get it out there without any type of change from the media or third parties.”
The founders of Ezel said they have collected nearly 800 different pieces that belonged to Frida, including sketches, original artwork and more.
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