From Valentino to Beyoncé and Lizzo: The Founders of Act N.1 on Golden Momentum

MILAN - "There's another confirmed one coming very soon, but I can't say more." said Galib Gassanoff with excitement echoing in his voice on the other side of the phone.

The designer, half of the fashion brand Act N.1 which he co-founded with Luca Lin , resisted spoiling a key placement of a bespoke creation that would follow Beyoncé's dressing course last week.

As noted, Beyoncé appeared in Tiffany & Co., on her hit "Summer Renaissance" and evoking a Studio 54-inspired vibe. As the music star performs at a disco-themed club, she changes her outfit, swapping a silver mini dress with a black dress that Gassanoff and Lin designed exclusively for her. The design featured a bodice and flowing satin skirt with a train, but really stood out for its dramatic, sculptural tulle neckline, which framed Beyoncé's face and her glittering Tiffany & Co. jewelry towards the end of the clip.

> Related Galleries
Beyoncé in Tiffany & Co. campaign video carrying Act N.1.

This use of tulle in excessive proportions is one of the signatures of Gassanoff and Lin, whose work has been most associated with the theatrical and maximalist pieces that always get a "wow" reaction on their fashion shows and could easily resonate in the celebrity world.

"We have been working with celebrities for a while but sometimes some projects end up not being successful. That was something else. Patti Wilson [the stylist] reached out as she was organizing this Tiffany & Co. project and, of course, we were also in contact with Beyoncé's personal stylist, Marni Senofonte. They told us asked to do a bespoke dress that strayed from this whole idea of ​​Tiffany and Audrey Hepburn, but it was something new and iconic,” Gassanoff said, revealing that the first sketches were sent in July when from Paris Couture Week.

From Valentino to Beyoncé and Lizzo: The Founders of Act N.1 on Golden Momentum

MILAN - "There's another confirmed one coming very soon, but I can't say more." said Galib Gassanoff with excitement echoing in his voice on the other side of the phone.

The designer, half of the fashion brand Act N.1 which he co-founded with Luca Lin , resisted spoiling a key placement of a bespoke creation that would follow Beyoncé's dressing course last week.

As noted, Beyoncé appeared in Tiffany & Co., on her hit "Summer Renaissance" and evoking a Studio 54-inspired vibe. As the music star performs at a disco-themed club, she changes her outfit, swapping a silver mini dress with a black dress that Gassanoff and Lin designed exclusively for her. The design featured a bodice and flowing satin skirt with a train, but really stood out for its dramatic, sculptural tulle neckline, which framed Beyoncé's face and her glittering Tiffany & Co. jewelry towards the end of the clip.

> Related Galleries
Beyoncé in Tiffany & Co. campaign video carrying Act N.1.

This use of tulle in excessive proportions is one of the signatures of Gassanoff and Lin, whose work has been most associated with the theatrical and maximalist pieces that always get a "wow" reaction on their fashion shows and could easily resonate in the celebrity world.

"We have been working with celebrities for a while but sometimes some projects end up not being successful. That was something else. Patti Wilson [the stylist] reached out as she was organizing this Tiffany & Co. project and, of course, we were also in contact with Beyoncé's personal stylist, Marni Senofonte. They told us asked to do a bespoke dress that strayed from this whole idea of ​​Tiffany and Audrey Hepburn, but it was something new and iconic,” Gassanoff said, revealing that the first sketches were sent in July when from Paris Couture Week.

What's Your Reaction?

like

dislike

love

funny

angry

sad

wow