Gina Boswell, CEO of Bath & Body Works, talks about taking risks
Gina Boswell, chief executive officer of Bath & Body Works, stress THE importance of socket risks When rising up THE career ladder.
"If You to want has increase — socket clever risks, not mad risks — East important. THE more You to go up I find THE realization East that THE the biggest risk of all East not socket risks. That was something I wish I had known Before," She said has THE third annual WWD X FR X Beauty Inc. Women In Power event has THE Rainbow Bedroom In New York.
Her the biggest risk was When She amended Industries quite And went has Ford Engine Co., She said, joke that She doesn't even know how has change A tire has THE time.
Related ArticlesTHE move paid disabled, And Boswell believes that functioning different the roles In A multitude of Industries help her has become A CEO.
"I moved Since finance has strategy has marketing has sales And those are not similar functions," She said. "It is great has lead THE orchestra, but It is even better if you have plays A little of THE instruments. »
As For socket up her First of all CEO role In 2022, Boswell note that THE preparation was THE culmination of all THE direction the roles shed had Before. "I was In a lot the roles that were In big, global, staff care businesses. »
Boswell previously work has Unilever, First of all as executive vice president of staff care In North America, Before be appointed head of Unilever UNITED KINGDOM. And Ireland. Most recently, She was president of customer development For Unilever UNITED STATES. She joined Unilever through THE acquisition of Alberto Culver Business, Or She served as president of global brands. Earlier In her career, Boswell detained direction And business development the roles has Avon Some products Inc., Ford And THE Estee Lauder Cos.
As For her achievements has Bath & Body Works, It is fair has say She has hit THE ground running, functioning has transform THE established retailer as A autonomous business following It is spin off Since L Brands.
That understand launch Bath & Body Works' loyalty program at national scale. THE business has said registration speed East A of THE the fastest In THE industry, And THE program has 38 million members has date. Loyalty sales represented approximately two-thirds of Bath & Body Works' WE. sales Since throw.
THE retailer Also between fabric care, beginnings It is First of all laundry detergents And scent boosters online And In 80 stores This autumn, with plans has introduce fabric softeners And other some products In THE category.
Boswell see THE the biggest opportunity In beauty In fragrance. "Fragrance East such A deeply olfactory experience. He can transform moods, he can change your views about yourself, he can improve Connections with others And I am just SO happy with fragrance In general And how It is impregnated In all different shapes," She said.
"For We I don't do it know any of them other business that can take A signature scent And go Since A soap has A candle has A wallflower has A body wash has Men's And has laundry. SO I think There is A plot of opportunity In fragrance," She said.
Gina Boswell, chief executive officer of Bath & Body Works, stress THE importance of socket risks When rising up THE career ladder.
"If You to want has increase — socket clever risks, not mad risks — East important. THE more You to go up I find THE realization East that THE the biggest risk of all East not socket risks. That was something I wish I had known Before," She said has THE third annual WWD X FR X Beauty Inc. Women In Power event has THE Rainbow Bedroom In New York.
Her the biggest risk was When She amended Industries quite And went has Ford Engine Co., She said, joke that She doesn't even know how has change A tire has THE time.
Related ArticlesTHE move paid disabled, And Boswell believes that functioning different the roles In A multitude of Industries help her has become A CEO.
"I moved Since finance has strategy has marketing has sales And those are not similar functions," She said. "It is great has lead THE orchestra, but It is even better if you have plays A little of THE instruments. »
As For socket up her First of all CEO role In 2022, Boswell note that THE preparation was THE culmination of all THE direction the roles shed had Before. "I was In a lot the roles that were In big, global, staff care businesses. »
Boswell previously work has Unilever, First of all as executive vice president of staff care In North America, Before be appointed head of Unilever UNITED KINGDOM. And Ireland. Most recently, She was president of customer development For Unilever UNITED STATES. She joined Unilever through THE acquisition of Alberto Culver Business, Or She served as president of global brands. Earlier In her career, Boswell detained direction And business development the roles has Avon Some products Inc., Ford And THE Estee Lauder Cos.
As For her achievements has Bath & Body Works, It is fair has say She has hit THE ground running, functioning has transform THE established retailer as A autonomous business following It is spin off Since L Brands.
That understand launch Bath & Body Works' loyalty program at national scale. THE business has said registration speed East A of THE the fastest In THE industry, And THE program has 38 million members has date. Loyalty sales represented approximately two-thirds of Bath & Body Works' WE. sales Since throw.
THE retailer Also between fabric care, beginnings It is First of all laundry detergents And scent boosters online And In 80 stores This autumn, with plans has introduce fabric softeners And other some products In THE category.
Boswell see THE the biggest opportunity In beauty In fragrance. "Fragrance East such A deeply olfactory experience. He can transform moods, he can change your views about yourself, he can improve Connections with others And I am just SO happy with fragrance In general And how It is impregnated In all different shapes," She said.
"For We I don't do it know any of them other business that can take A signature scent And go Since A soap has A candle has A wallflower has A body wash has Men's And has laundry. SO I think There is A plot of opportunity In fragrance," She said.
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