Goyard will move its London flagship to the former Celine spot on Mount Street

Parisian high-end bag brand Goyard will take over the former Céline boutique at 103 Mount Street in London for its new flagship store.

The brand, with its current store a few numbers down the street, will see its new space of sale expand to 7,100 square feet under a 10-year lease with real estate investment firm Trinova. She bought the building from Meyer Bergman in July 2020 on behalf of the transatlantic asset management company Stars REI.

Mike McCarrick, head of asset management at Trinova, said leasing with Goyard puts in value “the resilience of West End luxury shopping even in times of economic uncertainty.”

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The space was once the London flagship of LVMH-owned luxury brand Celine. Opened in 2014, the store was seen as a key milestone for London-based Phoebe Philo, as Celine's only UK store at the time closed in 2009 shortly after she took over as CEO. brand creative.

Celine opened a new store on New Bond Street last year to replace its first clothing store for men, opened in 2019 on Old Bond Street and at the Mount Street location.

It comes with Celine's latest interior concept by the brand's current creative director Hedi Slimane, which debuted in 2019 on Madison Avenue and has been rolled out worldwide.

Goyard opened its first UK store in 2009 at 116 Mount Street.

Since the pandemic started to subside, a long queue has formed daily outside the store. Same phenomenon outside the Parisian boutique of the brand, rue Saint-Honoré. Colliers was the lessor

Colliers acted as rental agent for this transaction.

Goyard will move its London flagship to the former Celine spot on Mount Street

Parisian high-end bag brand Goyard will take over the former Céline boutique at 103 Mount Street in London for its new flagship store.

The brand, with its current store a few numbers down the street, will see its new space of sale expand to 7,100 square feet under a 10-year lease with real estate investment firm Trinova. She bought the building from Meyer Bergman in July 2020 on behalf of the transatlantic asset management company Stars REI.

Mike McCarrick, head of asset management at Trinova, said leasing with Goyard puts in value “the resilience of West End luxury shopping even in times of economic uncertainty.”

Related Galleries

The space was once the London flagship of LVMH-owned luxury brand Celine. Opened in 2014, the store was seen as a key milestone for London-based Phoebe Philo, as Celine's only UK store at the time closed in 2009 shortly after she took over as CEO. brand creative.

Celine opened a new store on New Bond Street last year to replace its first clothing store for men, opened in 2019 on Old Bond Street and at the Mount Street location.

It comes with Celine's latest interior concept by the brand's current creative director Hedi Slimane, which debuted in 2019 on Madison Avenue and has been rolled out worldwide.

Goyard opened its first UK store in 2009 at 116 Mount Street.

Since the pandemic started to subside, a long queue has formed daily outside the store. Same phenomenon outside the Parisian boutique of the brand, rue Saint-Honoré. Colliers was the lessor

Colliers acted as rental agent for this transaction.

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