Grammy winner Sean Paul teams up with Stüssy
In terms of embedded audience, rapper Sean Paul offers a captive one to Stüssy with his new collaboration with the brand.
In the 23 years since the release of his debut album, the aptly named "Stage One", the rapper and dancehall musician has sold over 9.9 million albums. Like surf-loving skate culture brand Stüssy, the musician experienced hard-hitting drops. His latest release, "Rebel Time," a collaboration with Beres Hammond, took place this spring, but Sean Paul continues to engage his 1.7 million Instagram followers by asking for feedback on Thursday based on footage from his performance. A 10-time Grammy nominee and one-time winner, Jamaican-born Paul has held firm in the clubs in Kingston that have helped define his music. His local sounds mix hip-hop and R&B. His work includes connections with other artists such as Rihanna, Beyoncé, Sia and Enrique Iglesias.
Related ArticlesSean Paul's latest project is a collaboration with Stüssy — a black and white co-branded T-shirt. The versatility and safe choices for silhouette and colors should appeal well to the masses, who buy his music and attend his shows. The musician's followers can see the shirt in action, as the multidimensional artist posted footage of himself wearing the shirt at a concert earlier this month in Toronto with Charly Black and Gyal Generals in front of thousands of people.
Stüssy & Sean Paul will be available worldwide at select Chapter Stores, select Dover Street Market locations and via the Stüssy e-commerce site from Friday. The shirts will be available from Friday at 10:00 a.m. PST in North America, 10:00 a.m. BST in the UK, 10:00 a.m. CET in Europe, and 10:00 a.m. JST in Japan, South Korea, and other parts of Asia. Stüssy recruited snowboarder-turned-photographer Jed Anderson to photograph Sean Paul wearing the t-shirt with two chunky gold chains and a zip-front Stüssy jacket in a Superman-like bare-chested pose.
Founded in 1980 in Laguna Beach, California, Stüssy has evolved beyond its surfer roots. Last fall, Stüssy and Dries Van Noten joined forces for a collection, and the two companies tapped Red Hot Chili Peppers musician Flea to help generate interest. In recent months, Stüssy has teamed up with fashion designer Martine Rose in April and Denim Tears designer Tremaine Emory in December.
In terms of embedded audience, rapper Sean Paul offers a captive one to Stüssy with his new collaboration with the brand.
In the 23 years since the release of his debut album, the aptly named "Stage One", the rapper and dancehall musician has sold over 9.9 million albums. Like surf-loving skate culture brand Stüssy, the musician experienced hard-hitting drops. His latest release, "Rebel Time," a collaboration with Beres Hammond, took place this spring, but Sean Paul continues to engage his 1.7 million Instagram followers by asking for feedback on Thursday based on footage from his performance. A 10-time Grammy nominee and one-time winner, Jamaican-born Paul has held firm in the clubs in Kingston that have helped define his music. His local sounds mix hip-hop and R&B. His work includes connections with other artists such as Rihanna, Beyoncé, Sia and Enrique Iglesias.
Related ArticlesSean Paul's latest project is a collaboration with Stüssy — a black and white co-branded T-shirt. The versatility and safe choices for silhouette and colors should appeal well to the masses, who buy his music and attend his shows. The musician's followers can see the shirt in action, as the multidimensional artist posted footage of himself wearing the shirt at a concert earlier this month in Toronto with Charly Black and Gyal Generals in front of thousands of people.
Stüssy & Sean Paul will be available worldwide at select Chapter Stores, select Dover Street Market locations and via the Stüssy e-commerce site from Friday. The shirts will be available from Friday at 10:00 a.m. PST in North America, 10:00 a.m. BST in the UK, 10:00 a.m. CET in Europe, and 10:00 a.m. JST in Japan, South Korea, and other parts of Asia. Stüssy recruited snowboarder-turned-photographer Jed Anderson to photograph Sean Paul wearing the t-shirt with two chunky gold chains and a zip-front Stüssy jacket in a Superman-like bare-chested pose.
Founded in 1980 in Laguna Beach, California, Stüssy has evolved beyond its surfer roots. Last fall, Stüssy and Dries Van Noten joined forces for a collection, and the two companies tapped Red Hot Chili Peppers musician Flea to help generate interest. In recent months, Stüssy has teamed up with fashion designer Martine Rose in April and Denim Tears designer Tremaine Emory in December.
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