Gym owners aim to bring NFT memberships to health clubs

NFT membership models are being leveraged to solve challenges facing the fitness industry.

While many non-fungible token (NFT) projects continue to suffer losses due to the bear market, a number of organizations have started using NFTs to solve real-world problems.

In particular, NFTs for subscription/membership-based models, or loyalty programs, are gaining traction. This point was highlighted in Forrester's 2023 NFT and Metaverse Predictions Report, which notes, "Brands will transition from 'cool' non-fungible (NFT) tokens to loyalty. In 2023, brands will focus on NFTs related to loyalty, brand experience and deepening customer relationships."

Indeed, NFT use cases such as these are being implemented today. For example, Starbucks recently announced an NFT-based loyalty program. Industry experts have also begun to explain why subscription services should implement NFTs to improve brand-consumer relationships.

NFT Memberships for Health Clubs

While the concept of applying NFTs to loyalty programs or membership models is new, mainstream sectors are beginning to understand their potential. The billion-dollar fitness industry could be the next sector to implement NFT-based memberships, as a handful of innovative gym owners have already started exploring this model.

Deni Zulic, CEO and founder of Global Fit Club – a blockchain-based fitness platform – told Cointelegraph that Global Fit Club will soon offer NFT memberships to give users access to a full suite of fitness services. fitness. Zulic explained that Global Fit Club partners with well-known fitness centers like Anytime Fitness and F45 Training, to ensure members have access to more benefits when they hold an NFT membership.

"It's not just about a gym membership. ...