Harry Styles Helps Gucci Reclaim the Top Spot on Lyst's Most Popular Brands Ranking
Gucci has returned to the top of Lyst's quarterly Hottest Brands ranking after the spot was taken by Balenciaga for the past nine months.
Data compiled by Lyst showed that searches for Gucci jumped 286% within 48 hours of the collection's release with Adidas in June. The announcement of its collaboration with British singer Harry Styles on the Ha Ha Ha collection, which will be in stores in October, as well as the "Cosmogonie" resort 2023 show in Puglia, also boosted the brand's online engagement. .
Balenciaga fell to second place. But given the viral haute couture show held earlier this month in Paris, featuring the likes of Dua Lipa, Kim Kardashian, Nicole Kidman and Christine Quinn, the brand is set to make a strong comeback in the rankings ahead. .
Diesel, Nike and Dolce & Gabbana saw significant rises in the rankings, while Bottega Veneta, Moncler and Off-White fell sharply to the bottom of the top 20 list.
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The Lyst ranking of the most popular women's and men's products for Q2 2022. Courtesy
The 2000-shaped 1DR bag launched by creative director Glenn Martens at Diesel was the hottest women's product this quarter. As seen on Megan Thee Stallion, Julia Fox and Paloma Elsesser, searches for the model on Lyst jumped 317% in June. Overall, the demand for similar style shoulder bags increased by 59% over the period.
Another retro item returning this summer is the Aughts parachute pants. With over a billion views on TikTok, Jaded London's $90 tech cargo pants were the fifth most popular product on the women's chart.
Key items from major brand crossovers also took up a large portion of the rankings. The Adidas x Gucci Gazelle sneaker and the Jean Paul Gaultier x Lotta Volkova nude dress were the second and third most searched items respectively this quarter.
In the men's category, Adidas Originals x Wales Bonner Samba sneakers and the Balenciaga Dove-designed Yeezy Gap hoodie topped the charts alongside Birkenstock Boston suede clogs.
Gucci has returned to the top of Lyst's quarterly Hottest Brands ranking after the spot was taken by Balenciaga for the past nine months.
Data compiled by Lyst showed that searches for Gucci jumped 286% within 48 hours of the collection's release with Adidas in June. The announcement of its collaboration with British singer Harry Styles on the Ha Ha Ha collection, which will be in stores in October, as well as the "Cosmogonie" resort 2023 show in Puglia, also boosted the brand's online engagement. .
Balenciaga fell to second place. But given the viral haute couture show held earlier this month in Paris, featuring the likes of Dua Lipa, Kim Kardashian, Nicole Kidman and Christine Quinn, the brand is set to make a strong comeback in the rankings ahead. .
Diesel, Nike and Dolce & Gabbana saw significant rises in the rankings, while Bottega Veneta, Moncler and Off-White fell sharply to the bottom of the top 20 list.
Related Galleries
The Lyst ranking of the most popular women's and men's products for Q2 2022. Courtesy
The 2000-shaped 1DR bag launched by creative director Glenn Martens at Diesel was the hottest women's product this quarter. As seen on Megan Thee Stallion, Julia Fox and Paloma Elsesser, searches for the model on Lyst jumped 317% in June. Overall, the demand for similar style shoulder bags increased by 59% over the period.
Another retro item returning this summer is the Aughts parachute pants. With over a billion views on TikTok, Jaded London's $90 tech cargo pants were the fifth most popular product on the women's chart.
Key items from major brand crossovers also took up a large portion of the rankings. The Adidas x Gucci Gazelle sneaker and the Jean Paul Gaultier x Lotta Volkova nude dress were the second and third most searched items respectively this quarter.
In the men's category, Adidas Originals x Wales Bonner Samba sneakers and the Balenciaga Dove-designed Yeezy Gap hoodie topped the charts alongside Birkenstock Boston suede clogs.
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