How to Create a Multilingual Website to Reach a Wider Audience
English is the most studied language in the world.
Nevertheless, English-speaking companies continue to create bilingual and multilingual websites. Why? Globalization. Lingoda, an online language learning platform, reports that around 15% of the total world population speaks English. This means that a large part of the market is still waiting to be discovered.
In this article, we'll learn how to build a multilingual website with a Web Content Management System (WCMS) and maximize opportunities in an ever-growing market.
What is a multilingual website?A multilingual website presents content in multiple languages, allowing more people to access the same information. It helps extend brand reach by reaching out to a wider audience and targeting consumers in local lingo.
Benefits of a multilingual websiteDo you want to expand into new markets? Does your target audience speak more than one language? Do you want to strengthen your authority over your competitors? If your answer is yes to any of these questions, it's high time to consider making your website multilingual. And, if you're hesitant to make that decision, here's why you need to have your website in different languages.
Expand customer base: According to a global survey conducted by CSA, 66% of consumers would pay more for a localized product. Whether it's a local or global business, integrating multiple languages into your website can help you expand your customer base, even in the same country. Boost engagement: Multilingual websites can help boost engagement with prospects who don't speak the same language as you. Multilingual visitors are typically "high-intent leads" who are hesitant to voice their thoughts. Preferred language options allow them to share concerns, voice questions, and proceed in the right direction of purchase. SEO Rule: Going multilingual is the ultimate way to achieve international search engine optimization (SEO) standards for your website. In addition to meeting the needs of different buyer personas around the world, you're simplifying your brand message for everyone. Multilingual websites affect your page ranks positively, thereby increasing visibility. Word of Mouth: Imagine if your prospect gets personalized support in their language from start to finish. How do you think they would feel? Satisfied and happy. A diverse, multilingual brand experience can increase word-of-mouth marketing and put your brand in the spotlight. Increase sales: It's not rocket science to understand that diversity, empathy, and inclusion are key drivers of brand success. Providing a comfortable space for everyone, not just your consumers, can say a lot about your value proposition and drive tremendous sales growth. Familiarization: As soon as you invite a local user to select their own preferred language, you increase their initial interest. Becoming multilingual can set you apart from other brands in terms of delivering content. Mainly because you have chosen to familiarize your product with your consumers in a way that comforts them. Establish a competitive benchmark: With a multilingual website and proper SEO efforts, you can appear on local search engines, access new markets, and grow your business. Since your website offers content in multiple languages, you will gain an edge over your one-sided, product-attached competitors who don't do much on the consumer side. The challenges of a multilingual siteThere are many benefits to making your website multilingual, but like anything worthwhile, it comes with its own set of challenges.
Expensive and time-consuming: Accurately translating an entire website into another language is laborious, especially if there is a lot of content. Not only does this take time, but you also need to find a qualified translator who is fluent in the target language. Someone who understands the content and context of your website and can translate it accurately. Inconsistency and maintenance issues: Maintaining consistency of information, design, and layout across all versions is imperative when building a multilingual website. You also want to make sure that any updates or changes to the website are reflected in all editions. Mistake...
English is the most studied language in the world.
Nevertheless, English-speaking companies continue to create bilingual and multilingual websites. Why? Globalization. Lingoda, an online language learning platform, reports that around 15% of the total world population speaks English. This means that a large part of the market is still waiting to be discovered.
In this article, we'll learn how to build a multilingual website with a Web Content Management System (WCMS) and maximize opportunities in an ever-growing market.
What is a multilingual website?A multilingual website presents content in multiple languages, allowing more people to access the same information. It helps extend brand reach by reaching out to a wider audience and targeting consumers in local lingo.
Benefits of a multilingual websiteDo you want to expand into new markets? Does your target audience speak more than one language? Do you want to strengthen your authority over your competitors? If your answer is yes to any of these questions, it's high time to consider making your website multilingual. And, if you're hesitant to make that decision, here's why you need to have your website in different languages.
Expand customer base: According to a global survey conducted by CSA, 66% of consumers would pay more for a localized product. Whether it's a local or global business, integrating multiple languages into your website can help you expand your customer base, even in the same country. Boost engagement: Multilingual websites can help boost engagement with prospects who don't speak the same language as you. Multilingual visitors are typically "high-intent leads" who are hesitant to voice their thoughts. Preferred language options allow them to share concerns, voice questions, and proceed in the right direction of purchase. SEO Rule: Going multilingual is the ultimate way to achieve international search engine optimization (SEO) standards for your website. In addition to meeting the needs of different buyer personas around the world, you're simplifying your brand message for everyone. Multilingual websites affect your page ranks positively, thereby increasing visibility. Word of Mouth: Imagine if your prospect gets personalized support in their language from start to finish. How do you think they would feel? Satisfied and happy. A diverse, multilingual brand experience can increase word-of-mouth marketing and put your brand in the spotlight. Increase sales: It's not rocket science to understand that diversity, empathy, and inclusion are key drivers of brand success. Providing a comfortable space for everyone, not just your consumers, can say a lot about your value proposition and drive tremendous sales growth. Familiarization: As soon as you invite a local user to select their own preferred language, you increase their initial interest. Becoming multilingual can set you apart from other brands in terms of delivering content. Mainly because you have chosen to familiarize your product with your consumers in a way that comforts them. Establish a competitive benchmark: With a multilingual website and proper SEO efforts, you can appear on local search engines, access new markets, and grow your business. Since your website offers content in multiple languages, you will gain an edge over your one-sided, product-attached competitors who don't do much on the consumer side. The challenges of a multilingual siteThere are many benefits to making your website multilingual, but like anything worthwhile, it comes with its own set of challenges.
Expensive and time-consuming: Accurately translating an entire website into another language is laborious, especially if there is a lot of content. Not only does this take time, but you also need to find a qualified translator who is fluent in the target language. Someone who understands the content and context of your website and can translate it accurately. Inconsistency and maintenance issues: Maintaining consistency of information, design, and layout across all versions is imperative when building a multilingual website. You also want to make sure that any updates or changes to the website are reflected in all editions. Mistake...What's Your Reaction?
