Indie Lower East Side Boutique Café Forgot appears at Nordstrom
Café Forgot's Lucy Weisner and Vita Haas are new girls from downtown. The duo, who opened their avant-garde Lower East Side boutique in 2021 after four years of nomadic pop-ups, have temporarily set up shop in Nordstrom's New York flagship.
Known for its improvisational mix of artist-made accessories, small hand-stitched brands and of immersive art installations, Café Forgot has helped shape a new renaissance of independent boutique in New York.
Café Forgot will sell an assortment of its bestsellers at Nordstrom's Space — a cube in the center of the premier store floor that serves as the ground for more experimental projects. The pop-up will remain visible throughout the holiday shopping season.
Related GalleriesOlivia Kim, Nordstrom's senior vice president of creative merchandising, responsible for sourcing a Constant and cool roster of Space attendees said, “We are thrilled to partner with Lucy and Vita to bring their unique and creative perspective to Nordstrom Space. Café Forgot aligns perfectly with our mission to provide a platform for emerging talent while providing an experiential shopping experience.
"The team has done an amazing job bringing the spirit of the Lower boutique to life East Side by Café Forgot within our flagship Nordstrom NYC and we are thrilled that our customers are discovering this special selection of pieces from a new collective of young designers both in-store and online.”
Items sold at the pop-up include Zachariah's asymmetric pants and artistic handmade jewelry by Marland Backus. Weisner and Haas also created Café Forgot t-shirts for sale out of space, printed on unsold vintage tops.
"It's a really exciting time for us," Weisner said. "It's great to bring Café Forgot to a wider audience that might not usually come across our shop. I feel like we want to use that momentum for our product work and developing new things. We always thought after our permanent location in [New York] that we would start doing temporary pop-ups in other places as well - maybe this is the start of that."
Café Forgot's Lucy Weisner and Vita Haas are new girls from downtown. The duo, who opened their avant-garde Lower East Side boutique in 2021 after four years of nomadic pop-ups, have temporarily set up shop in Nordstrom's New York flagship.
Known for its improvisational mix of artist-made accessories, small hand-stitched brands and of immersive art installations, Café Forgot has helped shape a new renaissance of independent boutique in New York.
Café Forgot will sell an assortment of its bestsellers at Nordstrom's Space — a cube in the center of the premier store floor that serves as the ground for more experimental projects. The pop-up will remain visible throughout the holiday shopping season.
Related GalleriesOlivia Kim, Nordstrom's senior vice president of creative merchandising, responsible for sourcing a Constant and cool roster of Space attendees said, “We are thrilled to partner with Lucy and Vita to bring their unique and creative perspective to Nordstrom Space. Café Forgot aligns perfectly with our mission to provide a platform for emerging talent while providing an experiential shopping experience.
"The team has done an amazing job bringing the spirit of the Lower boutique to life East Side by Café Forgot within our flagship Nordstrom NYC and we are thrilled that our customers are discovering this special selection of pieces from a new collective of young designers both in-store and online.”
Items sold at the pop-up include Zachariah's asymmetric pants and artistic handmade jewelry by Marland Backus. Weisner and Haas also created Café Forgot t-shirts for sale out of space, printed on unsold vintage tops.
"It's a really exciting time for us," Weisner said. "It's great to bring Café Forgot to a wider audience that might not usually come across our shop. I feel like we want to use that momentum for our product work and developing new things. We always thought after our permanent location in [New York] that we would start doing temporary pop-ups in other places as well - maybe this is the start of that."
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