Italian fashion houses in full swing at Milan fashion week

London's runways were muted with national mourning - but in Milan, fashion week is in full swing.

L he Italian fashion industry is on track for its best sales year in 2022. Opening the week of fashion shows, Carlo Capasa, President of the Italian Fashion Chamber, said "in 2022 we will reach and even exceed the level of sales generated before the 2008 crisis, recording the highest revenues in the [Italian] fashion industry in 20 years”.

Fendi, a 97-year-old Italian fashion titan, has been supercharged by lying luxury into a pop cultural force under the guidance of British designer Kim Jones. After making a daring grounding for New York fashion airtime by collaborating with Marc Jacobs and Sarah Jessica Parker for a runway birthday bash for the Baguette handbag in Manhattan fifteen years ago days, the stage for Fendi's second show of the season was a festive 1990s warehouse, with neon-painted steel catwalks zigzagging across a concrete floor.

Outside , traffic was interrupted by celebrities being driven by chauffeurs, influencers in flamboyant outfits and an army of street style photographers. Inside, piano house anthems bounced off the walls as the catwalk filled with cargo pants sporting oversized patch pockets and parachute silk ties, and racerback vest dresses worn without a bra with carefree, lifted up on Spice Girl-sized platform sneakers. ="model.dotcomrendering.pageElements.ImageBlockElement" class="dcr-10khgmf">< img alt="Fendi went from elongated luxury to pop cultural force under the leadership of British designer Kim Jones." src="https://i.guim.co.uk/img/media/2baae9746e3f5e3b315ce4616561b89328e4acc1/0_355_6500_3903/master/6500.jpg?width=620&quality=85&fit=max&s=4ca00d74bdcb02da902e1e529c95="loading"2"2"width="loading" "lazy" class="dcr-4zleql"/>

In the tradition of Italian fashion, the Fendi family is always at the heart of the house and Jones said the look had been inspired after noticing Delfina Delettrez Fendi, the house's 30-year-old descendant and current jewelry designer, picking pieces from the archives "from the period between 1996 and 2004, when Karl [Lagerfeld] was here" to wear .

< p class="dcr-kpil6a">The energy of the millennial era is proving irresistible at all levels of the fashion industry, from TikTok-driven teenagers to the most luxurious of brands Italian. "I think when you think back to those years now, it seems like it was just a really awesome, fun time," noted British fashion designer Christopher Kane, who attended the Fendi show three days after making his own comeback. at London Fashion Week on Sunday. "And the clothes were effortlessly cool."

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Italian fashion houses in full swing at Milan fashion week

London's runways were muted with national mourning - but in Milan, fashion week is in full swing.

L he Italian fashion industry is on track for its best sales year in 2022. Opening the week of fashion shows, Carlo Capasa, President of the Italian Fashion Chamber, said "in 2022 we will reach and even exceed the level of sales generated before the 2008 crisis, recording the highest revenues in the [Italian] fashion industry in 20 years”.

Fendi, a 97-year-old Italian fashion titan, has been supercharged by lying luxury into a pop cultural force under the guidance of British designer Kim Jones. After making a daring grounding for New York fashion airtime by collaborating with Marc Jacobs and Sarah Jessica Parker for a runway birthday bash for the Baguette handbag in Manhattan fifteen years ago days, the stage for Fendi's second show of the season was a festive 1990s warehouse, with neon-painted steel catwalks zigzagging across a concrete floor.

Outside , traffic was interrupted by celebrities being driven by chauffeurs, influencers in flamboyant outfits and an army of street style photographers. Inside, piano house anthems bounced off the walls as the catwalk filled with cargo pants sporting oversized patch pockets and parachute silk ties, and racerback vest dresses worn without a bra with carefree, lifted up on Spice Girl-sized platform sneakers. ="model.dotcomrendering.pageElements.ImageBlockElement" class="dcr-10khgmf">< img alt="Fendi went from elongated luxury to pop cultural force under the leadership of British designer Kim Jones." src="https://i.guim.co.uk/img/media/2baae9746e3f5e3b315ce4616561b89328e4acc1/0_355_6500_3903/master/6500.jpg?width=620&quality=85&fit=max&s=4ca00d74bdcb02da902e1e529c95="loading"2"2"width="loading" "lazy" class="dcr-4zleql"/>

In the tradition of Italian fashion, the Fendi family is always at the heart of the house and Jones said the look had been inspired after noticing Delfina Delettrez Fendi, the house's 30-year-old descendant and current jewelry designer, picking pieces from the archives "from the period between 1996 and 2004, when Karl [Lagerfeld] was here" to wear .

< p class="dcr-kpil6a">The energy of the millennial era is proving irresistible at all levels of the fashion industry, from TikTok-driven teenagers to the most luxurious of brands Italian. "I think when you think back to those years now, it seems like it was just a really awesome, fun time," noted British fashion designer Christopher Kane, who attended the Fendi show three days after making his own comeback. at London Fashion Week on Sunday. "And the clothes were effortlessly cool."

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