J Balvin and Miller Lite launch the BodegaWear collection
J Balvin and Miller Lite show their love for local convenience stores with a new collaborative collection called BodegaWear.
The 10-piece capsule designed by Colombian reggaetón artist and Miller Lite celebrates the fashion and streetwear scenes of bodegas, or small delicatessens and/or convenience stores mainly in New York. The collection is made up of styles meant to be thrown in for a quick run to the corner store, like socks and slides, hoodies, graphic tees, sweatpants, a jacket, varsity jacket, a drink wrapper, a metal cooler, and a bucket hat that doubles as a beer bucket. Prices range from $19 to $349, and proceeds from all sales benefit the Accion Opportunity Fund, an organization that supports bodegas, convenience stores, and Latino-owned businesses.
"For millions of people, a stop at the bodega is part of their daily routine," said J Balvin. "It's a space deeply rooted in the community, where you always know what you're looking for but never know what you're going to get - a place where street style meets convenience. This collection reflects that simple yet functional vibe. . »
Related Galleries
BodegaWear, a new capsule from J Balvin and Miller Lite.This association is the second partnership between Balvin and Miller Lite, following Es José Time, a play on the brewer's Miller Time phrase and Balvin's real name, José Álvaro Osorio Balvin. In 2021, the partners produced brightly colored limited edition cans, which Balvin is known for. He highlighted his affinity for rich colors with his award-winning album Colores in 2020, his collaboration with Air Jordan which debuted at the Super Bowl in 2020 and launched at the end of the year, and his popular dyed hair look. blue who took over the 2022 Grammy Awards this year.
Es José Time took over a bodega in New York in 2021 to present the campaign and allow fans to meet Balvin and have a beer. This year, the partners launched the collection online and with limited-edition packaging in local stores and bars across the country.
"Bodegas are more than stores: they're neighborhood hubs that really bring people together," said Sofia Colucci, Vice President of the Miller Family of Brands. “When we decided to launch a merch collaboration with J Balvin, we wanted to pay homage and give back to these beloved local institutions and how people effortlessly combine street style and comfort in their bodega runs. Whether it's stepping out for a snack or a six-pack of Miller Lite, we hope BodegaWear encourages drinkers to live authentically and find their Miller Time no matter where they go."
J Balvin and Miller Lite show their love for local convenience stores with a new collaborative collection called BodegaWear.
The 10-piece capsule designed by Colombian reggaetón artist and Miller Lite celebrates the fashion and streetwear scenes of bodegas, or small delicatessens and/or convenience stores mainly in New York. The collection is made up of styles meant to be thrown in for a quick run to the corner store, like socks and slides, hoodies, graphic tees, sweatpants, a jacket, varsity jacket, a drink wrapper, a metal cooler, and a bucket hat that doubles as a beer bucket. Prices range from $19 to $349, and proceeds from all sales benefit the Accion Opportunity Fund, an organization that supports bodegas, convenience stores, and Latino-owned businesses.
"For millions of people, a stop at the bodega is part of their daily routine," said J Balvin. "It's a space deeply rooted in the community, where you always know what you're looking for but never know what you're going to get - a place where street style meets convenience. This collection reflects that simple yet functional vibe. . »
Related Galleries
BodegaWear, a new capsule from J Balvin and Miller Lite.This association is the second partnership between Balvin and Miller Lite, following Es José Time, a play on the brewer's Miller Time phrase and Balvin's real name, José Álvaro Osorio Balvin. In 2021, the partners produced brightly colored limited edition cans, which Balvin is known for. He highlighted his affinity for rich colors with his award-winning album Colores in 2020, his collaboration with Air Jordan which debuted at the Super Bowl in 2020 and launched at the end of the year, and his popular dyed hair look. blue who took over the 2022 Grammy Awards this year.
Es José Time took over a bodega in New York in 2021 to present the campaign and allow fans to meet Balvin and have a beer. This year, the partners launched the collection online and with limited-edition packaging in local stores and bars across the country.
"Bodegas are more than stores: they're neighborhood hubs that really bring people together," said Sofia Colucci, Vice President of the Miller Family of Brands. “When we decided to launch a merch collaboration with J Balvin, we wanted to pay homage and give back to these beloved local institutions and how people effortlessly combine street style and comfort in their bodega runs. Whether it's stepping out for a snack or a six-pack of Miller Lite, we hope BodegaWear encourages drinkers to live authentically and find their Miller Time no matter where they go."
What's Your Reaction?
