Linnartz out as CEO of Under Armor, Plank returns to top spot

THE Stephanie Linnartz time has Below Armor has come has A sudden END And Kevin Plank East back In THE Drivers seat.

On Wednesday After THE action walk farm, THE Based in Baltimore sports brand said that Linnartz would be be take a step down as president, chief executive officer And A member of THE advice And will be successful by Below Armor founder, effective April 1.

Below Armor actions were basically flat during trade hours, but fell 1.2 percent After hours on THE news of Linnartz' departure.

Mohamed A. El-Erian, A independent director Since 2018 And lead director Since 2020, will become THE non-executive chair of THE advice. For THE pass several years, Plank has has been executive chair of THE advice And will stay A director.

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Linnartz will stay A advise has THE business until April 30.

"On in the name of of THE complete team, I to want has thank Stephanie For her contributions to Below Armor," Plank said In A statement Wednesday. "We deeply appreciate her hard work And dedication. During her mandate, She reinforced THE direction team with executive hiring In critical areas, including product, design, provide chain, consumer connectivity, And regional management. Her Before experience leading major brands was instrumental In to focus OUR consumer strategy, including THE launch of loyalty to the United States program, AU Rewards. Her efforts to have help together We on THE RIGHT path, And We wish her success In her future efforts. »

"I feel honored has to have served as under President of Armor And CEO And work with a lot amazing teammates WHO care deeply about THE the company aim And assignment," said Linnartz. "I am proud of OUR progress against OUR strategic plan, including reinforcement OUR team, evolution OUR some products And marketing, And increasing OUR to focus on profitability. We to have A strong foundation In place For future growth And THE the company potential East unlimited. I will continue has root for Under The success of Armor."

THE business gave No other preview on THE sudden change In leadership.

Plank founded under Armor in 1996 And served How is it CEO And president of THE advice until January 2020, When he was appointed executive chair And brand chief. HAS THE time, THE business was faltering both In terms of sales as GOOD as with scandals varying Since strip club visits by male executives has Securities And Exchange Commission surveys.

He was successful by Patrick Rummage, A once CEO of THE Aldo Band, In 2020. But Frisk mandate was Also short, sustainable only two years. Linnartz, WHO had has been president of Marriott International, was appointed has succeed Rummage has THE END of 2022 And assumed THE role In FEBRUARY 2023.

From her appointment, Linnartz has basically cleaned up House of a lot of THE the company long duration employees — except Plank. Among THE changes She do were appellation Yassine Saidi chief product officer And Kara Thirty president of THE Americas In January. That follow up THE appointment of Jimmy Dauch as chief customer officer; Shawn Curran as chief provide chain officer; John Varvatos as head of design, And Amandine Miller as chief communications officer. THE business East always research For A chief marketing officer And senior vice president For shoes.

She Also directed A strategy She called Protect This Home 3, which was designed has increase awareness of THE Below Armor brand, deliver pupil drawings And some products has booster WE. sales And maintain THE the company momentum abroad.