Lost in the Grid: How to Rise Above the Noise on G2
At full capacity, Madison Square Garden can hold over 20,000 people in its arena.
Imagine attending a sold-out show at the Garden and spotting your friend across the hall. You stand up, wave your arms and shout "I'm here!", expecting to overpower the collective noise of the stage and the crowd.
Now imagine that you are a small SaaS company with a powerful customer relationship management (CRM) system. CRM is a high-traffic category on G2, which means your product competes with massive brands like Salesforce and HubSpot on Grid® Reports.
Relying solely on Grid® reports to stand out from the competition is like trying to have a conversation in the arena of Madison Square Garden. Unless you're on stage, it's not going to happen.
Let's face it, you're not Salesforce. Your chances of being discovered on a Grid® report are low.
Don't worry, just because you're lost in the Grid® doesn't mean all hope is lost. There are countless tools at your fingertips (some already in your marketing toolbox) to help you create compelling campaigns. So grab the mic, get on stage, and find out what you can do to make G2 your next lead generation lever.
Some categories of software are more crowded than others. For example, a red category has less than 10 products, a yellow category has between 10 and 14 products, and a green category has more than 15 products on the Grid®.
G2 Grid® reports compare products in a given category based on satisfaction and market presence scores. But even if your product is a leader in its segment, you are unlikely to stand out among your many competitors in a green category.
And in the end, you're lost in the grid.
Even if you don't stand out in Grid® reports, there are plenty of ways for your brand to stand out. Simply put, it's important that your product is on G2.com no matter where you land on the Grid®.
First, you need to complete your G2 product profile. This is where users go to learn more about your product. If your profile is incomplete, you can bet buyers will bounce to a page with more information. Once your profile is complete, the rest goes smoothly.
An ideal and optimized G2 profile can capture any...
At full capacity, Madison Square Garden can hold over 20,000 people in its arena.
Imagine attending a sold-out show at the Garden and spotting your friend across the hall. You stand up, wave your arms and shout "I'm here!", expecting to overpower the collective noise of the stage and the crowd.
Now imagine that you are a small SaaS company with a powerful customer relationship management (CRM) system. CRM is a high-traffic category on G2, which means your product competes with massive brands like Salesforce and HubSpot on Grid® Reports.
Relying solely on Grid® reports to stand out from the competition is like trying to have a conversation in the arena of Madison Square Garden. Unless you're on stage, it's not going to happen.
Let's face it, you're not Salesforce. Your chances of being discovered on a Grid® report are low.
Don't worry, just because you're lost in the Grid® doesn't mean all hope is lost. There are countless tools at your fingertips (some already in your marketing toolbox) to help you create compelling campaigns. So grab the mic, get on stage, and find out what you can do to make G2 your next lead generation lever.
Some categories of software are more crowded than others. For example, a red category has less than 10 products, a yellow category has between 10 and 14 products, and a green category has more than 15 products on the Grid®.
G2 Grid® reports compare products in a given category based on satisfaction and market presence scores. But even if your product is a leader in its segment, you are unlikely to stand out among your many competitors in a green category.
And in the end, you're lost in the grid.
Even if you don't stand out in Grid® reports, there are plenty of ways for your brand to stand out. Simply put, it's important that your product is on G2.com no matter where you land on the Grid®.
First, you need to complete your G2 product profile. This is where users go to learn more about your product. If your profile is incomplete, you can bet buyers will bounce to a page with more information. Once your profile is complete, the rest goes smoothly.
An ideal and optimized G2 profile can capture any...
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