Louis Vuitton scores big with a campaign featuring Cristiano Ronaldo and Lionel Messi
KEEPING THE SCORE: Louis Vuitton brand campaign featuring Cristiano Ronaldo and Lionel Messi scores big dots online.
Since the two soccer stars posted the image showing them playing chess on Saturday , the French luxury The campaign of the house has gone viral, accumulating a total of 72 million likes on Instagram: 38 million on Ronaldo's account, 29 million on Messi's and more than 5 million on Vuitton's account.
>Following the announcement, Ronaldo became the first person to surpass 500 million followers on Instagram. Messi is the second most followed person with 377 million. Although Ronaldo's post has yet to break the world record for most liked online post, which is held by @world_record_egg's photo of an egg with 55.9 million likes, it is already offering rich returns.
Related GalleriesRonaldo's post had a media impact of $2.8 million in the first 48 hours, based on the Launchmetrics scoring system that assigns a monetary value to every post, interaction or article about a brand to measure its performance and impact.
Messi's post was worth $2.6 million and Vuitton's post was worth $1 $.1 million, according to the data and insights firm, which estimated the total campaign VIM at $13.5 million, based primarily on media reports about the ad.
Under the slogan "Victory is a state of mind", the campaign was photographed by Annie Leibovitz and broke on Saturday, ahead of the opening day of the 2022 FIFA World Cup in Qatar. It follows on from its Core Values 2010 campaign featuring legendary players Pelé, Maradona and Zinedine Zidane playing table football.
The concept was imagined by Antoine Arnault, head of communication and image of the house mother LVMH Moët Hennessy Louis Vuitton, who launched the influential Core Values campaign, featuring iconic figures such as Bono, Mikhail Gorbachev and Angelina Jolie, during her tenure as communications director at Vuitton.
"Bringing together these two living legends, these two modern day gladiators, was a longtime dream of mine I always knew that only the Core Values campaign of Louis Vuitton, the world's most iconic house, could do them justice,” he said in a statement on Tuesday.
"The idea of them getting together to play chess came to me after watching my 15-year-old son-in-law spends hours watching chess championship matches on YouTube," said Arnault, who is married to Russian model and philanthropist Natalia Vodianova, referring to her stepson Viktor Portman. /p>
"I thought that under the single lens of Annie Leibovitz, the result could only be legendary. The beauty of this photo exceeds my wildest expectations but its success on social networks does not surprise me", he added.
Messi and Ronaldo look intently at chess pieces placed on the checkerboard canvas of an attached Louis Vuitton Damier Case. Vuitton worked with Bruce Pandolfini, the chess game...
KEEPING THE SCORE: Louis Vuitton brand campaign featuring Cristiano Ronaldo and Lionel Messi scores big dots online.
Since the two soccer stars posted the image showing them playing chess on Saturday , the French luxury The campaign of the house has gone viral, accumulating a total of 72 million likes on Instagram: 38 million on Ronaldo's account, 29 million on Messi's and more than 5 million on Vuitton's account.
>Following the announcement, Ronaldo became the first person to surpass 500 million followers on Instagram. Messi is the second most followed person with 377 million. Although Ronaldo's post has yet to break the world record for most liked online post, which is held by @world_record_egg's photo of an egg with 55.9 million likes, it is already offering rich returns.
Related GalleriesRonaldo's post had a media impact of $2.8 million in the first 48 hours, based on the Launchmetrics scoring system that assigns a monetary value to every post, interaction or article about a brand to measure its performance and impact.
Messi's post was worth $2.6 million and Vuitton's post was worth $1 $.1 million, according to the data and insights firm, which estimated the total campaign VIM at $13.5 million, based primarily on media reports about the ad.
Under the slogan "Victory is a state of mind", the campaign was photographed by Annie Leibovitz and broke on Saturday, ahead of the opening day of the 2022 FIFA World Cup in Qatar. It follows on from its Core Values 2010 campaign featuring legendary players Pelé, Maradona and Zinedine Zidane playing table football.
The concept was imagined by Antoine Arnault, head of communication and image of the house mother LVMH Moët Hennessy Louis Vuitton, who launched the influential Core Values campaign, featuring iconic figures such as Bono, Mikhail Gorbachev and Angelina Jolie, during her tenure as communications director at Vuitton.
"Bringing together these two living legends, these two modern day gladiators, was a longtime dream of mine I always knew that only the Core Values campaign of Louis Vuitton, the world's most iconic house, could do them justice,” he said in a statement on Tuesday.
"The idea of them getting together to play chess came to me after watching my 15-year-old son-in-law spends hours watching chess championship matches on YouTube," said Arnault, who is married to Russian model and philanthropist Natalia Vodianova, referring to her stepson Viktor Portman. /p>
"I thought that under the single lens of Annie Leibovitz, the result could only be legendary. The beauty of this photo exceeds my wildest expectations but its success on social networks does not surprise me", he added.
Messi and Ronaldo look intently at chess pieces placed on the checkerboard canvas of an attached Louis Vuitton Damier Case. Vuitton worked with Bruce Pandolfini, the chess game...
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