LVMH launches Heristoria curated archive platform
PARIS – LVMH Moët Hennessy Louis Vuitton launches Heristoria, a platform for archives and historical items.< /p>
The platform aims to find treasures in company houses and launch special sales of unique items, each paired with experiences and services.
“Heristoria reflects our passion for great stories. Only a group like LVMH has the ability to bring together such a diversity of emblematic heritage elements under the same banner; objects that are the permanent expression of the know-how of our houses,” said Toni Belloni, CEO of the LVMH group.
The platform is grouped by decade and tells a story of ethics and aesthetics of the time, as well as the history of each piece.
Related GalleriesThe first version of elements, titled "Preface" to launch the new concept, collects 29 pieces of 21 houses spread over all their holdings in fashion, leather goods, perfumes, watches and jewellery, wines and spirits. A 1920s Moynat trunk, restored but left with the original owner's personal red and white striped pattern, is on offer for €9,000, while a visit to Château d'Yquem accompanies a trio of bottles from the estate for €840. euros.
Among the fashion items, a restored Givenchy couture dress from the 1963 spring-summer collection, worn by Audrey Hepburn. A visit to the brand's private home for tailoring accompanies the black offset with a back bow, while a circa 1976 Concorde flight attendant uniform designed by Jean Patou is also available.
A velvet wrap coat from Kenzo Takada's first collection in 1987 is offered, accompanied by a visit to the brand's workshops.
All items are unique and the site will be replenished as items are unearthed, but will not have any "drops" scheduled. Not to be confused with resale, each piece is extracted from the houses' internal archives, and the platform does not offer sales between individuals or strictly "second hand".
It's part of the company's drive to incorporate new ideas and innovation through its Disrupt, Act, Risk to be an Entrepreneur (DARE) initiative and designed to focus on the company's history and know-how.
The trio Gérosine Henriot, Laurence Mayer and Nicolas Forge made the idea grow through the DARE program , and are credited as co-founders of the platform. Forge also played a key role in the creation of Nona Source, the sustainability initiative of LVMH's unused textile resale platform.
PARIS – LVMH Moët Hennessy Louis Vuitton launches Heristoria, a platform for archives and historical items.< /p>
The platform aims to find treasures in company houses and launch special sales of unique items, each paired with experiences and services.
“Heristoria reflects our passion for great stories. Only a group like LVMH has the ability to bring together such a diversity of emblematic heritage elements under the same banner; objects that are the permanent expression of the know-how of our houses,” said Toni Belloni, CEO of the LVMH group.
The platform is grouped by decade and tells a story of ethics and aesthetics of the time, as well as the history of each piece.
Related GalleriesThe first version of elements, titled "Preface" to launch the new concept, collects 29 pieces of 21 houses spread over all their holdings in fashion, leather goods, perfumes, watches and jewellery, wines and spirits. A 1920s Moynat trunk, restored but left with the original owner's personal red and white striped pattern, is on offer for €9,000, while a visit to Château d'Yquem accompanies a trio of bottles from the estate for €840. euros.
Among the fashion items, a restored Givenchy couture dress from the 1963 spring-summer collection, worn by Audrey Hepburn. A visit to the brand's private home for tailoring accompanies the black offset with a back bow, while a circa 1976 Concorde flight attendant uniform designed by Jean Patou is also available.
A velvet wrap coat from Kenzo Takada's first collection in 1987 is offered, accompanied by a visit to the brand's workshops.
All items are unique and the site will be replenished as items are unearthed, but will not have any "drops" scheduled. Not to be confused with resale, each piece is extracted from the houses' internal archives, and the platform does not offer sales between individuals or strictly "second hand".
It's part of the company's drive to incorporate new ideas and innovation through its Disrupt, Act, Risk to be an Entrepreneur (DARE) initiative and designed to focus on the company's history and know-how.
The trio Gérosine Henriot, Laurence Mayer and Nicolas Forge made the idea grow through the DARE program , and are credited as co-founders of the platform. Forge also played a key role in the creation of Nona Source, the sustainability initiative of LVMH's unused textile resale platform.
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