Massimo Dutti reorganizes the flagship of the Champs-Élysées

PARIS — Massimo Dutti has reopened It is doors on THE Street of the Champs Elysées After A five months renovation.

With 5,350 square feet of retail area And A equal Rising of In the wings space, It is a few prime real domain For THE Property of Inditex brand, just through Since THE Future Louis Louis Vuitton hotel And experience center.

THE Paris opening East THE last of A series of new store deployments In Europe on THE last two month, following Brussels, Vienna, Zurich And two outposts In London. In TRUE French fashion, THE to start up event famous "THE art of food," In coffee And A croissant Since none other that popular Pastry shop chief Cedric Grolet.

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A of THE smaller brands In THE the biggest retail band In THE world, Massimo Dutti East positioned as Zara more sophisticated older sibling, highlighted by It is most recent campaign with Charlotte Rampling.

With THE current craze For "calm luxury," THE brands look of Thames colors And classic cuts agrees In with THE current the spirit of the times, said A spokesperson here has THE opening. "It is THE Perfect time. It is A win-win", he said.

Considered as A new concept For Massimo Dutti stores, THE interior East do up In calming but bright creams, with curved ceilings And recessed lighting as THE brand looks has top of the line It is picture And position himself on THE cusp of accessible luxury.

"THE collections are little, last longer, are not about noise. It is not only For A night And It is not fast fashion," THE spokesperson said. "THE material East very selective, For THE price And For THE quality." THE brand works with THE even Suppliers And producers In THE Inditex family.

Spread through two the grounds, THE store has Women's upstairs And Men's down, with A interior atrium completed with light And artificial birch trees. THE space Also abut A big Court, which they hope has to use In THE hotter month.

In A unusual move For A retailer — but A designed has add has THE luxury feel — all of THE crates are hidden down. In addition, there East A check directly In THE bandage bedroom SO buyers can change In their new outfit immediately if they SO choose.

THE spokesperson said THE concept was has TO DO THE retail experience feel "very soft, very familiar" For THE consumer. While THE Zara flagship just not far has put A to focus on Automatic cash, THE Massimo Dutti store always has A human touch, with people functioning behind A marble counter For purchases. "It is A different kind of experience; It is face to face And It is important has [THE brand]," he added.

Massimo Dutti reorganizes the flagship of the Champs-Élysées

PARIS — Massimo Dutti has reopened It is doors on THE Street of the Champs Elysées After A five months renovation.

With 5,350 square feet of retail area And A equal Rising of In the wings space, It is a few prime real domain For THE Property of Inditex brand, just through Since THE Future Louis Louis Vuitton hotel And experience center.

THE Paris opening East THE last of A series of new store deployments In Europe on THE last two month, following Brussels, Vienna, Zurich And two outposts In London. In TRUE French fashion, THE to start up event famous "THE art of food," In coffee And A croissant Since none other that popular Pastry shop chief Cedric Grolet.

Related Articles

A of THE smaller brands In THE the biggest retail band In THE world, Massimo Dutti East positioned as Zara more sophisticated older sibling, highlighted by It is most recent campaign with Charlotte Rampling.

With THE current craze For "calm luxury," THE brands look of Thames colors And classic cuts agrees In with THE current the spirit of the times, said A spokesperson here has THE opening. "It is THE Perfect time. It is A win-win", he said.

Considered as A new concept For Massimo Dutti stores, THE interior East do up In calming but bright creams, with curved ceilings And recessed lighting as THE brand looks has top of the line It is picture And position himself on THE cusp of accessible luxury.

"THE collections are little, last longer, are not about noise. It is not only For A night And It is not fast fashion," THE spokesperson said. "THE material East very selective, For THE price And For THE quality." THE brand works with THE even Suppliers And producers In THE Inditex family.

Spread through two the grounds, THE store has Women's upstairs And Men's down, with A interior atrium completed with light And artificial birch trees. THE space Also abut A big Court, which they hope has to use In THE hotter month.

In A unusual move For A retailer — but A designed has add has THE luxury feel — all of THE crates are hidden down. In addition, there East A check directly In THE bandage bedroom SO buyers can change In their new outfit immediately if they SO choose.

THE spokesperson said THE concept was has TO DO THE retail experience feel "very soft, very familiar" For THE consumer. While THE Zara flagship just not far has put A to focus on Automatic cash, THE Massimo Dutti store always has A human touch, with people functioning behind A marble counter For purchases. "It is A different kind of experience; It is face to face And It is important has [THE brand]," he added.

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